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mosazreba imis Sesaxeb, rom lingvistikas adgili unda mivuCinoT TviTon<br />
semiotikis SigniT. Tumca, Candleri SiSobda, rom Tu lingvistika<br />
Tundac Teoriulad ganTavsdeba semiotikis farglebSi, maSin Zneli<br />
iqneba lingvistikis modelis gamoyenebis Tavidan arideba niSanTa sxva<br />
sistemebis Seswavlisas. (Chandler)<br />
semiotikosebi, Cveulebriv, filmebs, tele da radioprogramebs,<br />
sareklamo abrebs da sxvas moixseneben rogorc `teqstebs~. (Fiske and<br />
Hartley, 1978). aqedan gamomdinare, bunebrivia, rom mediis iseTi saxeoba,<br />
rogoricaa televizia, zogierTi semiotikosis mier miCneulia, rogorc<br />
garkveuli TvalsazrisiT `teqsti~ anu `ena~. mecnierebi cdiloben<br />
gaarkvion, axali ambebi (niusi) ufro axlos dganan imasTan, romelsac<br />
Cven yoveldRiuri cxovrebis realobad miviCnevT, Tu ufro meti saerTo<br />
aqvT simboloTa iseT sistemasTan, rogoricaa wera.<br />
dRes arsebobs imis safrTxe, rom mediis yvela saxeoba lingvistikis<br />
CarCoebSi moeqces. fotografiasTan mimarTebaSi (Tumca igive SeiZleba<br />
iTqvas kinosa da televiziis Sesaxebac) v.burgini amtkicebs, rom ar<br />
arsebobs fotografiis ena, arc erTi ganmsazRvreli sistema, romelzec<br />
fotografiaa damokidebuli (im gagebiT, rom yvela teqsti inglisurSi<br />
eyrdnoba inglisur enas). mecnieris azriT, aq saqme ufro gvaqvs kodebis<br />
heterogenul kompleqsTan, romlidanac sazrdoobs fotografia. (Burgin<br />
1982, 142).<br />
am sakiTxebisaTvis naTelis mosafenad, isev niSnis sosiuriseuli<br />
models unda mivmarToT, magram am modelis ganxilvamde unda gavigoT,<br />
ras gulisxmobs is zogadi CarCo, romlis SigniTac man igi ganaTavsa.<br />
yvelasaTvis cnobili ganmartebis mixedviT, romelic gvaCvenebs<br />
gansxvavebas enas (langue) da metyvelebas (parole) Soris, ena gulisxmobs<br />
wesebisa da regulaciebis sistemas, romelic damoukidebelia misi<br />
individualuri momxmareblisagan; metyveleba ki gulisxmobs enis<br />
gamoyenebas konkretul SemTxvevebSi. Tu am ganmartebas zogadad<br />
semiotikur sistemebs mivusadagebT, maSin davinaxavT, rom arsebobs<br />
gansxvavebebi kodsa da gzavnils, struqturasa da movlenas, sistemasa da<br />
gamoyenebas Soris (specifikur teqstebsa da konteqstebSi). (Chandler)<br />
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