ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

da kultura; amitom Sedegebi mikerZoebuli da mcdarad
interpretrirebulia.
unda aRiniSos, rom Tanamedrove socialuri semiotika gascda
struqturalizmis farglebs, romelic ufro metad mocemuli sistemis
Semadgeneli nawilebis urTierTobebiTaa dainteresebuli da daiwyo
niSnebis gamoyenebis Seswavla specifikur socialur situaciebSi.
struqturalisti semiotikosi ufro metadaa dainteresebuli
Semadgeneli elementebis erTmaneTTan kavSir-urTierTobiT. socialuri
semiotikosic aseve yuradRebas amaxvilebs imaze, Tu rogor mniSvnelobas
aniWebs mkiTxveli teqstSi gamoyenebul niSnebs. magram, rac Seexeba
Sinaarsis analizs, igi fokusirebas akeTebs dawvrilebiT Sinaarsze da
miiCnevs, rom swored is gamoxatavs erTaderT, WeSmarit azrs.
semiotikosebi amtkiceben, rom niSnebi (anu aRsaniSni) TavianT
aRmniSvnelebTan kavSirs amyareben sazogadoebaSi damkvidrebuli im
SeTanxmebebis meSveobiT, romlebsac Cven winaswar vecnobiT da
vswavlobT. TandaTanobiT, mediis sxvadasxva saxeobis gamoyenebis
procesSi maT ise veCveviT, rom verc ki vacnobierebT amgvari
urTierTobebis winaswar gansazRvrul, dadgenil xasiaTs.
rodesac aseTi tipis urTierTobebs gaucnobiereblad, upirobod
viRebT, Cven, Sesabamisad, aRsaniSns (niSans) ise vuyurebT, TiTqos igi
Cvenamde yovelgvari mediaciis gareSe, transparentuli saxiT modiodes.
amis magaliTad gamodgeba televizia an fotoxelovneba, romelic
SeiZleba miviRoT rogorc `samyaros amreklavi fanjara~, magram,
sinamdvileSi, rogorc amas semiotika gvaCvenebs, mediumis
transparentuloba mxolod da mxolod iluzorulia.
semiotika aris dargi, romlis Seswavlis sagans warmoadgens
mravali, erTmaneTisagan gasxvavebuli Teoriuli midgomebi da
meTodologiuri saSualebebi. misi yvelaze gavrcelebuli ganmarteba u.
ekos ekuTvnis, romlis Tanaxmadac semiotika dainteresebulia yvelafriT,
rac ki SeiZleba miviCnioT niSnad. (eko 1976,7).
mecnieri amtkicebs, rom semiotikuri Teoriebi nagulisxmevia da
isini farulad arseboben umravles, ufro metic, SesaZloa yvela
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