ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

5. axali ambebis mayureblisaTvis siuJetebis Sinaarsi yovelTvis
ganixileba im konotaciebisa da miTebis gaTvaliswinebiT, romelsac
niusebis diskursi gvTavazobs.
6. rogori saxis gansxvavebuli mniSvnelobebic ar unda iyos
nagulisxmevi niusebSi, mayurebeli mainc moaxdens zogierTi im
mniSvnelobis miseul dekodirebas, romelsac agebs niusebis
diskursi.
7. teleauditoria unda ganvixiloT ara rogorc adamianebis
erTgvarovani masa, aramed rogorc gansxvavebuli jgufebis nakrebi,
romelTa pirovnuli da socialuri gamocdileba ayalibebs
teleniusebis maTeul aRqmas.
da kvlav davubrundeT jonaTan bignels: `satelevizio axali ambebis
semiotikuri analizi gvaCvenebs, Tu rogor xdeba sxvadasxva verbaluri
da vizualuri kodebis meSveobiT niusebis ideologiuri gayalbeba,”
_acxadebs mecnieri da iqve svams SekiTxvas: `Tumca aris ki SesaZlebeli
iseTi teleniusebis Seqmna, romlebic Tavisufalni iqnebian
ideologiisagan” (J. Bignell,2009).
Cveni kvleva, rogorc es dasawyisSive aRvniSneT, teleniusis mxolod
semiotikur analizs gulisxmobs da Cvens miznebSi ar Sedis misi
ideologiuri kuTxiT ganxilva, Tumca erTi ki faqtia, rogorc Cans,
mosazreba, romelic umberto ekos ekuTvnis _ `semiotika swavlobs
yvelafers, risi gamoyenebac SeiZleba tyuilis saTqmelad,” _ dResac ar
kargavs aqtualobas.
3.4. axali ambebis diskursis SedarebiTi analizi qarTul da
britanul gazeTebSi gamoyenebuli semiotikuri niSnebis magaliTebze
“diskursis analizi” anu “diskursis kvleva” zogadi terminia,
romelic aerTianebs werilobiTi da sametyvelo enis gamoyenebis an
nebismieri movlenis asaxvis sxvadasxvagvar gzebs, xolo misi kvlevis
obieqtebi _ wera, metyveleba, dialogi da sxva, ganisazRvrebian mwyobri,
Tanmimdevruli winadadebebisa da sametyvelo aqtebis meSveobiT.
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