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35. teleauditoria unda ganvixiloT ara rogorc adamianebis<br />
erTgvarovani masa, aramed rogorc gansxvavebuli jgufebis nakrebi,<br />
romelTa pirovnuli da socialuri gamocdileba ayalibebs<br />
teleniusebis maTeul aRqmas.<br />
36. Catarebulma kvlevam warmoaCina, rom saqarTveloSi, iseve rogorc<br />
did britaneTSi, farToformatiani, e.w. seriozuli gazeTebi<br />
Cveulebriv miiCnevian rogorc gacilebiT metad inteleqtualurad<br />
Sinaarsis TvalsazrisiT, vidre tabloidebi.<br />
37. seriozuli gazeTebis didi moculobis statiebi siRrmiseuli<br />
analiziT xasiaTdebian da maT gverdebze iSviaTad naxavT<br />
sensaciur da myvirala masalebs. es gansxvaveba pirvelive<br />
gverdebidanve SeimCneva: tabloidebs pirvel gverdze gamotanili<br />
aqvT erTi ambavi myvirala saTauris TanxlebiT, maSin roca<br />
seriozuli gazeTebi or an ramdenime ambavs gvauwyeben, maT Soris<br />
yvelaze mniSvnelovani “niusi” Tavfurclis dasawyisSivea<br />
ganTavsebuli.<br />
38. saerTod, mcire formati tabloidis konotaciis matarebelia,<br />
magram isec xSirad xdeba, rom zogierTi didformatiani gazeTi<br />
mourideblad tabloiduria Tavisi SinaarsiT, Tumca beWdvisas<br />
iyenebs did formats. amis magaliTebi vnaxeT rogorc britanul,<br />
aseve saqartvelos beWdur mediaSic.<br />
39. britanul da qarTul gazeTebs diskursisadmi, praqtikulad,<br />
erTnairi midgomebi gaaCniaT: tradiciulad, seriozuli gazeTebi<br />
iyeneben naratiul formebs, romlebSic konotirebulia<br />
avtoritetuloba, oficialuroba da seriozuloba, xolo<br />
popularuli gazeTebis anu tabloidebis diskursebSi<br />
konotirebulia familaroba, megobruli, Sinauruli<br />
damokidebuleba da gasarTobi xasiaTi.<br />
153
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