ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
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me-2 Tavis daskvna<br />
1. mediaSi mimdinare rTul procesebSi garkvevisaTvis Zalze<br />
mniSvnelovania maTi semiotikuri TvalsazrisiT ganxilva, vinaidan<br />
mediiT nagulisxmevi mniSvnelobebi niSnebis meSveobiT gadmoicema,<br />
xolo semiotika ki swored niSnebis moqmedebiTaa dainteresebuli<br />
2. mediis umravlesobisTvis ena warmoadgens komunikaciis umTavres<br />
gzas an rogorc komunikaciis sxva saxeobis mediisaTvis damxmare,<br />
xelSemwyob saSualebas.<br />
3. ar arsebobs mediis Seswavlis erTi romelime srulyofili<br />
analitikuri meTodi, radgan gansaxilveli obieqtisa da sakiTxis<br />
Taviseburebebidan gamomdinare, arsebobs gansxvavebuli Teoriuli<br />
midgomebic<br />
4. beWdviTi mediis sakiTxebis Seswavlisas yuradReba unda mivaqcioT<br />
erTis mxriv, gazeTebSi gamoyenebul lingvistur anu verbalur<br />
niSnebs, meores mxriv, vizualur anu araverbalur niSnebsa da im<br />
kavSir-urTierTobebs, romlebic arseboben am niSnebs Soris.<br />
5. niusi aris is, rac auditoriis _ mkiTxvelisa an mayureblis<br />
interesebis gaTvaliswinebiT aRmoCnda gazeTebsa da<br />
telemauwyeblobaSi.<br />
6. niusis diskursis semiotikuri analizi moicavs axal ambebSi<br />
gamoyenebuli lingvisturi (verbaluri) da vizualuri niSnebis<br />
denota<strong>ciuri</strong> da konota<strong>ciuri</strong> mniSvnelobebis ganxilvas.<br />
7. miTebi, SesaZloa, mogvevlinon rogorc niSnebisa da kodebis<br />
ideologiuri funqciis SemniRbavi saSualebebi. amgvari miTebis<br />
aRqma upirobod, yoymanis gareSe xdeba; isini ar saWiroeben arc<br />
gaSifvras da arc interpretirebas.<br />
8. kodebs socialuri ganzomileba gaaCniaT, isini warmoadgenen<br />
niSnebis gamoyenebis gzebs, im niSnebisa, romlebic met-naklebad<br />
cnobilia sazogadoebis jgufebisaTvis.<br />
9. gazeTis furclebze warmodgenili TiToeuli lingvisturi,<br />
vizualuri da grafikuli niSani da maTSi kodirebuli konotaciebi<br />
emsaxurebian konkretuli niusis SinaarsTan dakavSirebuli miTuri<br />
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