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Tumca Sefasebisas am kriteriumebis gamoyenebas erTi uxerxulobac axasiaTebs: isini cota rames Tu gvatyobineben im lingvistur da vizualur niSnebze, diskursul kodebze, romelTa meSveobiTac xdeba niusebis mowodeba. miuxedavad imisa, rom kriteriumebi efuZneba Jurnalistebis mosazrebebs mkiTxvelTaTvis saintereso sakiTxebis Sesaxeb, isini mainc cota rames gvamcnoben imis Taobaze, Tu rogor aRiqvams mkiTxveli niusis Sinaarss. niusebis Temad Rirebuli ambebis warmodgenisas, gazeTebi iyeneben nacnob naratiul kodebs, romelTa konotaciebi mniSvnelovans rols asruleben niusebis mniSvnelobebis CamoyalibebaSi. marTalia, ganmartebis mixedviT, TiToeuli axali ambis Sinaarsi sxvebisagan gansxvavebuli unda iyos, magram Sinaarsi mniSvnelobas iZens im naratiuli kodebis meSveobiT, romlebic gansazRvraven, mwyobrSi mohyavT da ayalibeben Sinaarss. movlena niusis Rirebulebas iZens ara mxolod misi arsis mixedviT; aq meore aucilebeli garemoebacaa gasaTvaliswinebeli: misi gadmocema SesaZlebeli unda iyos arsebuli naratiuli kodis meSveobiT. ase, rom movlenebis SerCevis procesi niusebisaTvis SeuZlebelia ganvixiloT, rogorc neitraluri; mas verc upirveles rols ver mivaniWebT naratiuli kodis gamoyenebasTan mimarTebaSi. niusis diskursis gacnobierebasa da imis garkvevasTan erTad, Tu rogor xdeba misi warmodgena konotaciebis meSveobiT, saWiroa yuradReba mivaqcioT kodebis im sistemasac, romelTac sxvadasxva gazeTebi iyeneben. gazeTebi erTmaneTisagan gansxvavdebian formatiT, fotoebiT, saTaurebiT. isini gansxvavdebian lingvisturi xerxebiTa da e.w. `saubris toniTac.~ miuxedavad imisa, rom arseboben zogadi miTuri mniSvnelobebi, romlebic saerToa niusis dikursisaTvis (magaliTad, niusi gulisxmobs siaxles, relevanturobas), mainc arseboben niusebis kodirebis gansxvavebuli lingvisturi da vizualuri niSnebi. es gansxvavebebi zegavlenas axdenen ara marto niusebis kontentis mniSvnelobaze, aramed zemoqmedeben im gzebzec, romelTa meSveobiTac mimdinareobs gazeTebis kiTxva. 56
umberto ekos ekuTvnis provokaciuli fraza: `zogadad, semiotika aris disciplina, romelic Seiswavlis yvelafers, risi gamoyenebac SeiZleba tyuilis saTqmelad.~ (Eco 1976, 7). Tu am mosazrebas daveTanxmebiT, maSin kidev erTxel davrwmundebiT mas-mediis, Cvens SemTxvevaSi beWdviTi mediisadmi semiotikuri midgomebis Seswavlis aucileblobaSi, radgan igi gvexmareba imis gacnobierebaSi, rom realoba garkveuli saxis konstruqciaa, romlis ageba- CamoyalibebaSi Cven sakuTari roli gvaqvs moniWebuli. Tu SevZlebT, rom am rols Tavi warmatebiT gavarTvaT, maSin imasac movaxerxebT, rom WeSmaritebas zemoT naxsenebi bundovanebis SemniRbavi saburvelic SemovacaloT. 57
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avtoris stili daculia ivane javaxiS
Page 3 and 4:
Sesavali adamianebi yoveldRiur cxov
Page 5 and 6: sakiTxis yovelmxriv Seswavlis mizni
Page 7 and 8: niSani ar SeiZleba iyos mxolod deno
Page 9 and 10: konkretul kulturul konteqstSi, did
Page 11 and 12: Tavi 1 semiotikis Seswavlis sagani,
Page 13 and 14: meoce saukuneSi moRvawe lingvistma
Page 15 and 16: saxelis darqmevis nacvlad, formasa
Page 17 and 18: 2. aRsaniSni obieqti, romelic niSni
Page 19 and 20: SeswavlaSi, magram igi mainc aucile
Page 21 and 22: moazrovnis naSromSic ki da gvTavazo
Page 23 and 24: SezRudvebs da emorCileba amave medi
Page 25 and 26: omelnic upirveles movaleobad miiCne
Page 27 and 28: marTalia, teqnologiuri deterministe
Page 29 and 30: semiotikam seriozuli Teoriuli wvlil
Page 31 and 32: Camoayalibon ZiriTadi principebi. a
Page 33 and 34: m. harisis azriT, floben ra semanti
Page 35 and 36: am ganmartebiT Tu vixelmZRvanelebT,
Page 37 and 38: arsebobdes rogorc wminda obieqturi
Page 39 and 40: obieqtisa da sakiTxis Taviseburebeb
Page 41 and 42: 2.2. `niusis~ arsi da misi Seqmnis
Page 43 and 44: Tavisi moRvaweobis dasawyisSi barTi
Page 45 and 46: gamoyenebisas aseve xSirad igulisxm
Page 47 and 48: ganvixiloT niusis, rogorc komunikac
Page 49 and 50: marTalia, realobis aRqma SeiZleba d
Page 51 and 52: eprezentaciis `realisturad~ miCneul
Page 53 and 54: Sinaarsis kodirebas, xolo SemdgomSi
Page 55: itmze da misi JurnalistebisTvis dam
Page 59 and 60: gansxvavebul midgomebs moiTxoven. m
Page 61 and 62: aqedan gamomdinare, naTelia, rom Ju
Page 63 and 64: gamomavali 21 yoveldRiuri da sakvir
Page 65 and 66: sensaciurobaze dafuZnebuli yviTeli
Page 67 and 68: qarTuli damoukidebeli mediis istori
Page 69 and 70: me-2 Tavis daskvna 1. mediaSi mimdi
Page 71 and 72: aodenoba, gaCnda didi SriftiT awyob
Page 73 and 74: axali ambebis muSakTa mier kargad S
Page 75 and 76: sayovelTao SeSfoTebis Sesaxeb, rome
Page 77 and 78: yofili tyveebis mogonebebi ganvlili
Page 79 and 80: an gauqmebulma reisebma gabrazebuli
Page 81 and 82: “rezonansi”, 04-02-2011: 30-wli
Page 83 and 84: gaerTianebuli samefos CarTvam evro-
Page 85 and 86: gaTavisebasac gulisxmobs. amitom, r
Page 87 and 88: SemoTavazebuli masalebi galtungisa
Page 89 and 90: am TvalTaxedviT Tu mivudgebiT, real
Page 91 and 92: 3.2. lingvisturi da vizualuri niSne
Page 93 and 94: zustadaa SerCeuli konteqstisaTvis.
Page 95 and 96: gamoyenebas. maTSi nagulisxmevi kon
Page 97 and 98: omelSic fotosuraTi qveyndeba, gulis
Page 99 and 100: mogvixrobs, romelic 2012 wlis dasaw
Page 101 and 102: mkiTxvels ubiZgebs es qalbatoni da
Page 103 and 104: pirovnebebis saukeTeso saxiT warmoC
Page 105 and 106: zeoTqmulidan gamomdinare SegviZlia
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qarTul telesivrceSi momxdari gaugeb
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itanelTa msgavsad, saqarTvelos mosa
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amis Semdeg kadrSi gamoCnda ruseTis
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sazRvrebi gadmolaxa da Tbilisisaken
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televiziisadmi swored am brma ndoba
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ogorc davinaxeT, mayureblisTvis gac
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warmodgenili kadri emorCileboda sat
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niSnebs, naklebad sarwmunoa, rom vi
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Tu SevajamebT yovelive zemoT Tqmuls
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tradiciuli lingvistikisagan gansxva
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mravalricxovani partiebi, romlebic
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“torebis mxardamWerebma iwinaswar
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ucnobi kuTxiT, rogorc karg mzareuls
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unda, es imas ar niSnavs, rom “po
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naxmari sityvebi: “mesajdome”,
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zemoT moyvanil amonaridebSi uxvad S
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(Wamisa da filmebis mimarT uzarmaza
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qarTuli tabloiduri (da ara marto ta
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aralegalurad SeRwevasa da am gziT i
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igi ara marto Sifravs, anu axdens n
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tabloidebi eridebian bilwsityvaobas
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9. gazeTis furclebze warmodgenili T
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23. britanuli da qarTuli beWdviTi m
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35. teleauditoria unda ganvixiloT a
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fotoebis danarTi foto 1 foto 2 155
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foto 5 157
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foto 7 (The Daily Mail) 159
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foto 9 foto 10 161
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21. Danesi, Marcel (1994a): Message
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57. Peirce, Charles Sanders (1931-5
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