ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

Tavi 3
verbaluri da araverbaluri semiotikuri niSnebis gamoyenebis
Taviseburebani, msgavsebani da gansxvavebebi qarTul da britanul
presaSi
3.1. gansxvavebuli midgomebi ”niusis” Rirebulebisa da misi Seqmnis
procesisadmi ori qveynis beWdviT mediaSi
media, misi farTo Tu SedarebiT viwro gagebiT, did rols TamaSobs
yoveldRiur cxovrebaSi. amitom sasargeblo da, amave dros, sainteresoc
iqneba gaviazroT, ra gzebiTa da xerxebiT xdeba mediis ama Tu im
saxeobis, kerZod, beWdviTi mediis aRqma sazogadoebis mier.
nebismieri media-saSualebiT asaxuli masalis semiotikuri analizi,
Cveulebriv, iwyeba im relevanturi niSnebis identificirebiT, romlebsac
esa Tu is media-saSualeba iyenebs.
magram, sanam gazeTebSi niSnebis gamoyenebis Seswavlaze
gadavidodeT, unda gavarkvioT, ras niSnavs `niusi~ anu axali ambavi. am
qveTavSi ganvixilavT im gzebs, romelTa meSveobiTac xdeba gazeTSi
axali ambebisaTvis (News) prioritetebis miniWeba.
gazeTi iqmneba profesionalTa sxvadasxva gundis mier, romlebic
axali ambebis Ziebisas gasaSuqeblad SearCeven romelime erT movlenas,
maSin roca nakleb yuradRebas uTmoben sxva ambavs. Tumca, SerCeviTobis
principi gansxvavebulia. magaliTad, e.w. “xarisxiani” anu “seriozuli”
(quality) gazeTebi ufro met drosa da adgils uTmoben saerTaSoriso
ambebs, maSin roca “popularuli” (popular) gazeTebi aqcents akeTeben
momxdar skandalur danaSaulze an adamianebis pirad cxovrebaze.
Tumca, amgvari midgomis ganzogadeba ar SeiZleba mTlad
gamarTlebulad CaiTvalos. qarTuli da britanuli presidan moyvanili
magaliTebi, romelTac qvemoT gaecnobiT, imis dasturia, rom ori qveynis
erTi da igive tipis presa, e.w. “seriozuli” gazeTebic ki “niusis”
Temebis SerCevisas erTmaneTisagan gansxvavebul gzebs irCeven.
aqedan gamomdinare, naTelia, rom “niusi” ar aris myari kategoria,
romelic bunebrivad Cndeba. erT-erTi mosazrebis mixedviT, niusi fiqrisa
da weris Sedegad Seqmnili produqtia, romelic SemdgomSi gadamuSavdeba
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