ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

zog SemTxvevaSi, romelime konkretuli mediumis gamoyenebisas, Cvenma
`miznebma~ SesaZloa frTxilad da SeumCnevlad icvalos forma. es im
pragmatuli da racionaluri midgomis sapirispiroa, romlis mixedviTac
saSualebebis SerCeva xdeba momxmareblis miznebis Sesatyvisad da missave
mudmiv kontrols eqvemdebareba.
am movlenis – mediis mier ganxorcielebuli transformaciis
gacnobierebas Teoretikosebi xSirad miuyvania im daskvnamde, rom Cveni
teqnikuri saSualebebi da sistemebi mudam da aucileblad xdebian
sakuTari miznebis gamtareblebi.
semiotikas SeuZlia dagvanaxos, rom garesamyarosTan urTierToba
mxolod niSnebis meSveobiT xorcieldeba, swored niSanTa sistemebi
monawileoben sagnis an movlenis mniSvnelobis konstruirebaSi. es ki, v.
burginis azriT, ideologiuri fenomenia, vinaidan ideologia
warmoadgens yoveldRiur cxovrebaSi upirobod miRebuli realobebis
nakrebs. (Burgin 1982, 42)
igive mosazrebisa gaxlavT v. voloSinovic, romelic acxadebs, rom
iq, sadac arsebobs niSani, iqvea ideologiac. (Voloshinov 1973, 10) marTlac,
ar arsebobs ideologiuri TvalsazrisiT neitralur niSanTa sistemebi:
niSnebis funqcia mdgomareobs erTis mxriv raimes SetyobinebaSi, meores
mxriv – adamianis darwmunebaSi.
aqedan gamomdinare, CendlerisaTvis semiotikuri analizi
ideologiur analizsac gulisxmobs. Tu niSnebi ara mxolod ireklaven
realobas, aramed misi, am realobis konstruirebis procesis
monawilenic arian, maSin, gamodis, rom isini, vinc akontroleben niSanTa
sistemebs, Sesabamisad akontroleben realobis Seqmnis processac.
(Cendleri)
xangrZlivi kvlevis Sedegad r. barTi mivida daskvnamde, romlis
Tanaxmadac, kodebi xels uwyoben burJuaziuli ideologiis damkvidrebas,
warmogviCenen ra mas bunebrivi, Sesaferisi da gardauvali saxiT. mas
miaCnia, rom ar aris aucilebeli, iyo marqsisti imis gasacnobiereblad,
Tu vis warmosaxviT realobas eniWeba am procesSi privilegirebuli
roli. Cveni azriT, swored aq ikveTeba semiotikosTa rolis mniSvneloba,
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