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ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

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gamomavali 21 yoveldRiuri da sakvirao gazeTebidan 11-s mflobeli<br />

sul ori korporaciaa _ News International da Mirror Group. nius korporeiSenis<br />

mflobelobaSia The Times, The Sunday Times, The Sun, News of The World. mas<br />

gaaCnia seriozuli interesebi telesivrceSic. Mirror Group ki gankargavs:<br />

The Daily Mail, Mail on Sunday, Evening Standars, 20-mde sxva yoveldRiur sagazeTo<br />

gamocemebs da satelevizio kompaniebis 20%-s. News International da Mirror<br />

Group erTmaneTSi inawileben erovnuli sagazeTo bazris TiTqmis or<br />

mesameds. gazeTebis Semosavali, bunebrivia, maTi gayidvebis xarisxzea<br />

damokidebuli, saamiso garantiebs ki didi tiraJi uzrunvelyofs.<br />

britaneTis tiraJis biuros auditis monacemebiT, 2009 wels The Sun-is<br />

tiraJi Seadgenda 3, 624, 563; The Mirror - 2,113,705; Daily Mail-sa _ 2,441,398; The<br />

Daily Telegraph-sa _ 975,890; The Times-s _ 686,618; Financial Times –s _ 458,292;<br />

xolo The Guardian –is tiraJi Seadgenda 400,708 egzemplars.<br />

es cifrebi realurad gayiduli gazeTebis egzemplarebis<br />

raodenobas gamoxataven. magram 2009 wlis seqtemberSi rogorc<br />

seriozuli, aseve popularuli gazeTebis rekorduli gayidvebis<br />

maCvenebeli gazviadebuli iyo im aqciis gamo, romlis drosac 350 000<br />

egzemplari ufasod darigda transportis sxvadsxva saSualebebSi,<br />

gazeTebi fasdaklebiT iyideboda restornebsa da sastumroebSi.<br />

gatarebuli zomebis Sedegad gayidvebi SedarebiT stabiluri gaxda,<br />

magram zogadad, britaneTis, iseve rogorc sxva bevri qveynis presis<br />

bazari TandaTanobiT klebis tendenciebs amJRavnebs. amis mizezebad<br />

specialistebi televiziisa da internet-mediis mxridan gaCenil<br />

seriozul konkurencias asaxeleben, Tumca saqarTveloSi am mizezebs<br />

socialuri problemebic emateba: sul ufro mcirdeba mosaxleobis im<br />

nawilis raodenoba, romelsac xeli miuwvdeba gazeTebis SeZenaze.<br />

sabazro wnexis gamo igoneben axal sagazeTo formatebs, damatebiT<br />

gverdebs, awyoben prizebis gaTamaSebas.<br />

`mediabazris ganviTarebis erT-erTi umTavresi indikatori<br />

sareklamo bazari, misi gaxsniloba da konkurentulobaa. saqarTveloSi<br />

reklamis udidesi damkveTebi mobiluri kavSirgabmulobis kompaniebi<br />

arian, magram bolo dros damkvidrebuli tendenciis mixedviT, Tavad es<br />

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