ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
analizisaTvis, Tumca semiotika gacilebiT bevrs niSnavs, vidre<br />
ubralod teqstualuri analizis gzaDda saSualeba.<br />
aqve unda aRiniSnos, rom e.w. `teqsti~ SeiZleba arsebobdes nebismier<br />
mediumSi da SeiZleba iyos verbaluri da araverbaluri an orive erTad,<br />
miuxedavad am ganmartebis logocentruli damokidebulebisa. termini<br />
`teqsti~ Cveulebriv Seexeba gzavnils, romelic romelime xerxiTa da<br />
gziTaa Cawerili (magaliTad, werilobiT, audio an video Canaweri) da<br />
amgvarad, gamomgzavnis an mimRebisagan fizikuri TvalsazrisiT<br />
damoukidebelia.<br />
satelevizio teqsti iseTi niSnebis erTobliobaa, rogoricaa<br />
sityvebi, gamosaxulebebi, bgerebi an Jestebi da romlebic agebulni da<br />
interpretirebulni arian im mniSvnelobebis gaTvaliswinebiT, romelic<br />
asocirdeba JanrTan da komunikaciis konkretul mediumTan.<br />
niusebi, romlebSic uxvadaa gamoyenebuli rogorc verbaluri, aseve<br />
audio da vizualuri teqstebi, tele-diskursis specifiuri Janria,<br />
romelic srulad kodirebulia. axali ambebis daniSnuleba absoluturad<br />
gansxvavdeba presasa da televiziaSi. amitom televiziis, rogorc<br />
mediumis semiotika gazeTebisagan gansxvavebul midgomas moiTxovs.<br />
tele-niusebi mediatoria mayurebelsa da im realobas Soris,<br />
romelic niSnebze dayrdnobiT igeba. satelevizio axali ambebis<br />
semiotikuri analizi gvaCvenebs, rom realobis konkretuli miTuri<br />
mniSvnelobebi niSnebisa da kodebis meSveobiT iZerweba, niusebis yureba<br />
ki mayurebelTa subieqtur identurobas sxvadasxva formiT ayalibebs.<br />
Tu gaviTvaliswinebT mayureblis, rogorc niSnebis “gamSifvrelis”<br />
rols, kvlavac davdgebiT semiotikis jer kidev bolomde Seuswavleli<br />
fenomenis mier SemoTavazebuli SekiTxvebis winaSe, romlebic Seexeba<br />
niSnebis mniSvnelobis “sworad” gaazrebas realur socialur<br />
konteqstSi.<br />
“satelevizio axali ambebi miCneulia, rogorc avtoritetuli,<br />
obieqturi da dabalansebuli gadacema, romelTa meSveobiT did<br />
britanelTa umetesoba ufro met axal informacias iRebs, vidre<br />
gazeTebidan,” – aRniSnavs bigneli. (Jonathan Bignell. Media Semiotics, An<br />
Introduction. 2003, Manchester University Press, p. 108).<br />
108
Change language