ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

Cvens mier Catarebulma kvlevam dagvanaxa, rom semiotikuri analizi
ganmartavs, Tu rogor xdeba lingvisturi da vizualuri niSnebis mier
teqstSi kodirebuli Sinaarsis aRqma. Tumca am midgomas mxolod
nawilobriv SeuZlia asaxos is procesebi, romlebic ganapirobeben
konkretul socialur konteqstSi mkiTxvelis mier teqstisTvis ama Tu im
mniSvnelobis miniWeba.
daskvna:
1. Catarebulma kvlevam warmoaCina, rom saqarTveloSi, iseve rogorc
did britaneTSi, farToformatiani, e.w. seriozuli gazeTebi
Cveulebriv miiCnevian rogorc gacilebiT metad inteleqtualurad
Sinaarsis TvalsazrisiT, vidre tabloidebi.
2. seriozuli gazeTebis didi moculobis statiebi siRrmiseuli
analiziT xasiaTdebian da maT gverdebze iSviaTad naxavT sensaciur
da myvirala masalebs. es gansxvaveba pirvelive gverdebidanve
SeimCneva: tabloidebs pirvel gverdze gamotanili aqvT erTi ambavi
myvirala saTauris TanxlebiT, maSin roca seriozuli gazeTebi or an
ramdenime ambavs gvauwyeben, maT Soris yvelaze mniSvnelovani “niusi”
Tavfurclis dasawyisSivea ganTavsebuli.
3. saerTod, mcire formati tabloidis konotaciis matarebelia, magram
isec xSirad xdeba, rom zogierTi didformatiani gazeTi
mourideblad tabloiduria Tavisi SinaarsiT, Tumca beWdvisas
iyenebs did formats.
4. britanul da qarTul gazeTebs diskursisadmi, praqtikulad,
erTnairi midgomebi gaaCniaT: tradiciulad, seriozuli gazeTebi
iyeneben naratiul formebs, romlebSic konotirebulia
avtoritetuloba, oficialuroba da seriozuloba, xolo
popularuli gazeTebis anu tabloidebis diskursebSi konotirebulia
familaroba, megobruli, Sinauruli damokidebuleba da gasarTobi
xasiaTi.
Tumca gansxvaveba mainc advilad SesamCnevia: Tu britanul bazarze
seriozulsa da e.w. “yviTel” presas Soris mkacri zRvaria gavlebuli,
qarTul gazeTebSi am mijnis dadeba jer kidev Znelia; britanuli
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