ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
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igi ara marto Sifravs, anu axdens niSnebisa da mniSvnelobebis<br />
dekodirebas, aramed eZiebs im kodebsac, romlebic saWiroa mocemuli<br />
diskursis gaazrebisaTvis da amowmebs im miTur mniSvnelobebs,<br />
romlebsac warmoSobs teqstis konotaciebi da romlebic<br />
winaaRmdegobaSi modian Tavad mkiTxvelis pirad ideologiur<br />
mosazrebebTan. mkiTxveli warmoadgens kodirebuli mniSvnelobebis ara<br />
mxolod momxmarebels, aramed TviTon aris teqstSi nagulisxmevi<br />
mniSvnelobebis “prodiuseri”.<br />
rogorc davinaxeT, niusis diskursi sxvadasxva semiotikuri<br />
procesebis saSualebiT warmogvidgens niuss misi mniSvnelovani kuTxiT,<br />
magram aseve Zalze mniSvnelovani faqtoria is konkretuli socialuri<br />
konteqsti, romelSic mimdinareobs gazeTebis kiTxva da romelsac<br />
semiotikuri analizi adeqvaturad ver udgeba.<br />
sagazeTo ambebis detaluri analizisas bevr rames SevityobT<br />
sagazeTo diskursis struqturis Sesaxeb, imis Sesaxeb, Tu rogo xdeba<br />
niusebisa da maTi mniSvnelobebis konstruireba, magram semiotikur<br />
meTodebs aqvT SesaZleblobebis garkveuli zRvaric, radgan semiotika<br />
ver gvixsnis im gzebs, romelTa meSveobiT xdeba gazeTebis kiTxva<br />
realur socialur konteqstSi.<br />
am problemaze pasuxs scems sociologiuri midgoma, romelic<br />
cnobilia kodirebisa da dekodirebis modelis saxeliT (Hall, 1980). igi<br />
aRwers im xerxebs, romelTa meSveobiT xdeba gzavnilebis kodireba misi<br />
avtoris (magaliTad, Jurnalistis) mier da mogvianebiT dekodireba<br />
mimRebis (mkiTxvelis) mier. Tavdapirvelad, erTi da igive kulturul<br />
sociumSi mcxovrebi rogorc gamgzavni, aseve mimRebi, saziaro kodebiT<br />
sargebloben, iseTebiT, rogoricaa ena, Jestebi da SemTxveva. magram,<br />
vinaidan gamgzavnisa da mimRebis midgomebi kodebis mimarT ver iqneba<br />
zustad erTnairi, amitom Znelia imis mtkiceba, rom kodirebis avtoris<br />
mier nagulisxmevi mniSvneloba zustad iqneba dekodirebuli<br />
“gamSifvrelis” mier.<br />
zemoT Tqmuli imis kidev erTi dasturia, rom yvela niSani<br />
polisemiuri xasiaTisaa da xelmisawvdomia nebismieri saxis<br />
interpretirebisaTvis.<br />
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