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1a. Status, stigma and cultural practices<br />

For some of <strong>the</strong> participants, culturally specific <strong>the</strong>mes emerged that were associated with <strong>the</strong><br />

value of appearance in relation to both individual and family status. One British born young<br />

woman of Pakistani descent vividly described how vitiligo was particularly stigmatizing.<br />

“…I think <strong>the</strong>re is a [Punjabi] slang term for it…Asian society is a lot based on<br />

looks and status and to have vitiligo obviously puts you down…it’s a stigma…if<br />

you don’t fit in <strong>the</strong>n you kind of like, no matter if you’re really smart or like, or you<br />

work hard it’s still, you have to try that little bit harder”. (AA)<br />

Ano<strong>the</strong>r participant commented:<br />

“…Asian communities are like that, <strong>the</strong>y always look at you first, what you’re like,<br />

before <strong>the</strong>y look at anything else…” (BB)<br />

Some also spoke of <strong>the</strong> family shame and of literally being hidden away. This was more evident<br />

when visiting relatives in Pakistan and in contact with <strong>the</strong> older generation. AA described being<br />

excluded from aspects of family life to <strong>the</strong> extent that it has affected her ability to learn to speak<br />

Punjabi:<br />

“…mum's friends come over <strong>the</strong>y're, <strong>the</strong>y won't really try and make conversation<br />

with me… that's affected me in <strong>the</strong> way that I can't, my sisters can speak, Urdu<br />

quite fluently whereas my Urdu's quite bad…” (AA)<br />

“…my grandma [in Pakistan] was like, oh you can’t take her with you [to visit<br />

friends & family] because of her skin, what will o<strong>the</strong>r people say”. (AA)<br />

Understandably, direct family rejection was felt more keenly:<br />

““…<strong>the</strong> older generations still see it as like quite a stigma. Some of <strong>the</strong> more like<br />

traditional people that I've met, <strong>the</strong>y seem to have a problem with it and more<br />

than anyone else……some people would say stuff but I think...that didn't bo<strong>the</strong>r<br />

me like, it was more when like, if my parents said something about it that I'd get<br />

upset ra<strong>the</strong>r than if a stranger said something … <strong>the</strong>y're still quite, traditional…”<br />

(AA)<br />

<strong>The</strong> status of appearance was very evident in discussion of <strong>the</strong> practice of arranged<br />

marriage:<br />

“…once we had this huge argument…when my mum just said, well who’s going to<br />

marry you with your skin like that, because a lot of arranged marriages are pretty<br />

much based on looks and like status”. (AA)<br />

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