Joint Appendix One

I
I
I
l
I
I
I
I
I
I
I
I
I
!
I
!
I
7
print region. A '2' indicates a print r,.._ion will auto
incremeni with each coupo!t in a batch. The base value is
stored in apr data field. A '3' indicates an alice-decre-
ment print region which will auto-decrentent with each
coupon ill a batch. The base value is stored in a pr._data
field.
-permanently stored data which always appears
in this print region, This field tx)ntnins stored text if
requested by emorlng a "2_ in field.
A fibra_, comnmad is used to manage defined graphics. A
libra D, command adheres to the lbllowing syntax:
delimiter< libmD'cmd hr> I 1 ,lucre> I
t 1 ld tile size> ! obi data delimiter
where:
=operation to perfonn: 'A'--.add object, enter
download mode_ "l)'-_delcte object.
=targot memory in which Iv place file object being
downloaded,
=ol_iocl identification. This i_ theol;ject I.D. byte.
=menlory usage specifier. [:or loading a
graphic: size of a graphic file. The fibrtu2,.' command
header is temliuatcd after this iicld and obj_dam is
expected immediately following. For deleting graphics:
'G" is used ill this field.
=file size indicator.
obj. data=object daln (flint or graphic) in appropriate lbr-
mat if ='A'. Formal for graphics: PCX.
FIG. 4 is a bhx_k diagram o fcoupon template field element
stored partially resident in a promotional gaming printer and
parlially snpplied by a master pnnnotional controller at the
time of print ;rod issue in aecorthmco with aa exemplary
embodiment of the present invemion. FIG. 4 illustrates how a
master promotional eonlroller selects a type of coupon and
transmits particular, such as variable data to be placed in
fields in tile coupon, tbr eaeh print and issuance event. \'blues
for tile fields thai make up a coulxm 300 may he divided into
two gmnps or sets. A resideni _riable &aa sct 401) may be
stored locally in a gamblg promotional printer. "lt_e resident
sta of variable data may include variable data _uch as: _riable
data for a text field containing an idcntifier of a casino 402;
variable data tbr a baroode field identiJ_'ing a Lvpe of promo-
finn 404; a template deserlptiml nscd to generate a graphic
such as box varinbte ckna 406 or line variable data 41t8: or an
idenlilier or actual variable data lbr a graphic 410. A dynande
vnriable data set include variable data Ibr fields having _ri-
able data Ilult are stored in the ganling pronlodonal printer and
are _wed in a template definition for a particalar coupon.
Examples of x_riable data in a dynamic ,_,'ariable data sot
inclnde: text variable data fi_r a player identitier 414: text
variable data describing a promolion item 416: and bartx_de
variable _kata 418 for quantifying a value ufa promotion t_r
priming on the txmpon.
Both _alriable dala sets may be tr_nlsnli|lcd [l't.nn a nmster
pnnnotional eoolroller 104 to a gaming promotional printer
in the, ft_rm of c_mmunication packets. When a gaming pro-
molional printer receives a variable &ira set. the gaming pro-
moiional printer stores die v_riabto data _l lbr futnre use. A
residcnl variable data sol includes variable daia ttmt tony be
reused for gcnemtlng many coupons: the_elbre, a resident
variable data set may be stored hi the gamhlg promotiomd
prlnlcr lbr all extended period of time. In ctlnt lZ, tsl, a dynamic
variable data set may be used fi)r a short period of time,
perhaps for even a siugle ge*wration of a single coupon. As
such, the dyuanfic variable data set and static wariable darn set
associat_xt in a ta_ul_n may be transmitted to a gaming pro-
motional printer at difl_rent tim_._. "lb rotain association
US 7,594,855 B2
| -A0046-
bet'.v_n the variable data _ts, parl of tile conmmnic;dion
8
pact'el issued by the masrer pannotional conm)ller may
include a neff, fence 420 to a tcn'tplate d,,,qinifion so that the
dynamic data in tile communication packet can be combined
5 422 witll the static field data stored in a gaming promotional
printer to generate a complelc coupon 200.
Since it is possible to store all fields used in a coupon withiu
the g_nning pt'omofional printer's n_emory i a master promo-
tional controller may issue a complete coupon by simply
l0 sending a n.,fcrence to a coupon so defined to generate a
coupon in its emlrcly. II is also possible for a master promotlonal
controller 1o offtoad the entire live eommnuication
bnrdon by sondiug a complele coupon &tlabasc incloding
triggers dnrlng ofi:peak times.
t5 In one embodimenl of a gzuning promotioml printer, a
gaming pnmtotional printcrls triggered to print coupons from
the gaming protnotional printer's internal dalabase raider
direct control era master promotional controller thai triggers
the issuance of a coupon and conveys any r,crtinent variable
20 intbrmation associated with the coupon snch as in'emotion
lype, l:,tce :_alue of the coupon, date of expiration and the like.
FIG. 5 is a block diagram of an cxempla D, conpon stack
and logical trigger lnatrix resident in a gaining promotional
primer in accordance wifll an exemplary embodiment of the
25 present ilwention. As previou sly noted0 a canting promotiumd
printer may print a coupon in response to either internal or
t.,'xtemal event signals or trigger (kna, To respond to a trigger.
a canting promotional printer includes a ¢'oupon selector
logic tn_lule 500 thai aualyzes trigger data 502 :is trigger data
30 becomes avaik_ble and determines which eonpons should be
printed in resprmso to the trigger dala. Coupons, such as
coupons 504,506. and 508. are stored in a coupon database
510 as a stuck. The stack of coupons are a plumliD, of pre-
dellned eoupnns tlmt can generate a cnnpon 511 anytime a set
35 of trigger conditions to which a eouptm is associared is sat-
islied. "l'h,._e trlggcr conditions can operate independcmly or
in Iogleal combination.
Exemplary logical trigger data utilized in a gamhtg promo-
tional printer for initiating generation of coupons includes:
•_0 date 5t 2. time of day 514, li'equcncy ofissoancc o fa txfftien-
lar c_ulYan 516, time nfp/ay 524, and gameissued parameters
526 to the printer such as player idcntilication, amount of
money in place, dnration of the entreat session of play and the
like. By utilizing the illnstmted trlggt_" matrix, it is possible
45 Ibr a galniug promotional printer to issne coupons without
any illformation provided by an master pmmotlonal comrof
ler al the time ofn cilsh-out or cash-in by a player.
lit one gaming prontotional printer in accordance with ml
exemplary embodiment of the invention, die gaming proton-
5o tionM printer receives from a master promotional conlrt_ller a
coupon triter database therehy enabling the gaming prnmo-
tional pri,'der to sol f,-manage its couponing activity. The eou-
pou trigger database may include diflk_rent types of trigger
control part meters incladittg: triggering a coupon generation
55 anytime a cash out voucher is printed; gcnemtlng a coupon
whenever a voucher i_._rgreater than. eqaa| to, or loss _han a
speciiied amount of money is issued; genermlng a coupolx
bas_,xt on an identity of a player: generating a coupon ba_d on
a category or classification era player related to tkcq uenc 5, of
_'o play or money volume; generating a coot×'m based on the
durafion of play of the gaming machine by a player: and
generating a conpon anytime a player adds money or crndits
to n game in an amount greater than, equal to, or less tlxm a
specificd amonnt,
63 In another aspect of the iuvention, a component of the
gaming promotional printer's internal database includt_ a set
of control parameters thai iuslruct the _'uning promoliomd