Joint Appendix One

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Case 2:10-cv-07678-JFW-DTB Document 1 Filed 10/14/10 Page 19of32 Page ID#:23
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transmilting ¢ouptm data to a _m_itL_z promotional printer via
a ¢xlamtu nicatiorL_ nd_rk whereiu the coupon data includes
a coupon template: trat_milting variable data to the gaming
US 7,594,855 B2
promotienal printer via the communications th?lwork: and
tmnsmittiJ_g trigger data to the gaming pronmtiol_l printer ._
whereby the g..zunin8 promolioaal printer generates a coupon
usirtg the cotrfa.m !emplale af_d the w.triable dala in response to
the t risger data.
BRIL:F Df-SCRIPTION OF TtlE DILsAVINGS
These and otl_,r features, aspects, and 0dvnatages of the
pre,.g_ltl invention will bt._cente better understood with _ard
to the fbllowin8 description, appcudcd,Aaiat£ and accomFt.
hying drawings where:
FIG. 1 _ block din.gram illustrating a t_uning envimtmaent
Utopia'inn coupon issatauce in aecocdance with an cxempla O"
embodiment of the present invention;
FIG; 2 is a deploymeaR diagram era coupon issuing systera
h_ accordance with an exemplary embodiment of the p_sent
invention:
FIG. 3 is on illustration of a coupon including logical fields
described in a _emplate based printer langt_ge in aconrdance
with an exentplai3' embodiment of the presto i_'entiou;
FIG. 4 is a bk_ck diagram of coupon remplate field ele-
ments stored partially resident ill a pmmotlnnal gaming
printer and parlially supplk'd by a musler promotional non.
troller tn the thne of print ,and issue in accordance with an
exemphu T embodiment of the presenl invention:
FI(L 5 is a bl_'k diagram o fan t.'xentplary coupon "struck"
and logical trigger ng, trix rt,_ident in n canting promotional
primer in accordance with an exemplary embc, dinwnt of the
pr_._it t {uvemion;
FICr. 6 is a process tlow diagram urn coupcm generation
process in accord,'utce with an exemplary esthodiment of the
p re.s.em invention;
FIG. 7 is a g'quenee diagram ofa eoalxm generating pro-
o,.'ss in accordance with an exemplary emhcaliment of the
pre._nt in'.eution;
tq(3.8 is an architecture di_gr'_n of an exempl:u'y puma-
tinted Coaling printex in accordama: whh an exemph,xy
embtxiiment of the present invention; and
FIG-. 9 is an architectnre diagram of on cxempl._, master
promotintml controller in accordance with an excmplar 5"
embodiment of the preSent inventiou,
DETAI LI.:-D I)ESC1;HIrI'ION
FIG, I is bltx:k diagram illustrating :t g_min8 envir_maeat
employing cmtpolfing in accordance with an exemplary
embcglitnent of the present invention. A player 100 uses a
cashk'g'_ enabled g_m'tiag machine 102 In play n gambling
game or game u f skill. :Ls lilt" pktyer plays the game_ a n_,;ter
pmn_tioaa[ ta_ntr_flh.'r 104 coupled to ann or Inth'¢ _Jshle_
enabl_:d gaming machines thla_ugh a communications net-
work 106 trig.gets the generation of promotional coupons 108
lbr ,.tse by !he player- "lhe pa_motional coupons are gcnerat_.vJ
by a promotional gaining pfintc'r 109 included in a cashless
em_bl,"_l gaming machine. The m_st_._ p_x_morional couturier
can either be a contrntler _'_',vork eonm'cted to one or m_rre
gaming proomtiomd primei'.s, a camtroller within a c:_shlcss
enablnd gaming machine or gaming promotional printer, or
an inteliigem routing mtd nmnagement device lbr one ormore
g_ promotional printers. Ill ol_ emb,:xlimon! of a master
promotional con_oller, the mas|er promotional ctmtroltur
direct_ the pron_totioml _ti'.'ity ul'the gaming promotional
primers via dlrcct prt_motional campoa requests. In another
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enlbodiulenl of a master promotinnal controller, the masler
promotiorad controller uses a c_triess enabled gaming
machine's gamin_ prumotiotml printer to store promotional
c_npon databases and triggers.
()nee a p_nV0tio_xal coupon lu_ b_,x_nisstv,:d by a banning
promotional printc'r, the pronlolional _,x_upon amy be
n.-d_med with a human operator or eashic-c 110. or redt_:ntcxl
autoumti_lly thrnugh a anolher rudemptioa di.'-,,ica, such as a
bill acceplor ia annth_ c.'_shh:s's enabled gaming machine
112, or redceJucxt at a kiosk 114 which is not a game but
pmvklcs some other fo_m ofanlomatic interf_e liar a pn_n_-
tional cxmpon holder.
In otvz embodiment of a ouster prOmotinnal controller, the
mas_er promotional controller is coupled to the redemption
15 tltwices. In another t_nlbodinlenl Of .111master pronmlional
t_mtroller, a non-gm'ne kiosk or casino Ix'rsonnel amy or amy
not htterface hack to the master protnorinnal ccmtmtler when
redeeming a promotional o_sapon. ]afi_rtnntioll retort're to
o.mponing ucrivhy is exchanged with the master promotional
-_ controller, the net result heing the g_ning promotit.'naz_l print-
ers littlng into the s)'stem as distributed, intelligent sub-units,
signifloamty off-loading the nmsI_ promotional controller's
real rime servicing requ;,remeuts and avoiding netw0rk head-
width issues asgx:iated widt live strt-aming of promotiorml
,5 coupons durh_g u r¢lalivcly short cash-oul tirae win&_w.
In one gaming eo'Aronment employing eoupot'fing in
accordance with an exeraplaq., embedimcnt of the prt,'sent
invemint_, each gaming promotional prinler in the gaming
enviroaraem l:as a unique "address or idenritier so llutt u popu -
30 lati