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ACKNOWLEDGEMENTS<br />

I take this opportunity to thank the people who were involved, directly or indirectly, in<br />

helping me complete this research thesis. It would not have been possible to write it<br />

without the grace of the Divine Master and of my father. This thesis was a great<br />

learning experience for me and has evolved me into a responsible person.<br />

Above all, I owe a debt of gratitude to my principal supervisor, Dr BeomCheol (Peter)<br />

Kim, for his help, support and patience in enriching me with abundant knowledge. I<br />

have learned priceless information from him. I am extremely obliged to my second<br />

supervisor, Dr Jill Poulston for her good advice, help and moral support, which aided<br />

me in accomplishing this research.<br />

I am thankful to all the participants for allocating their time and making my research a<br />

grand success. I give special thanks to Mr R. Venkatachalam, proprietor of Hindustan<br />

Data Systems, for his time and effort in establishing contacts and gaining approval<br />

with the hoteliers, thus helping me to approach the participants. This research would<br />

not have been possible without the help of my mother, friends and my relatives whose<br />

unconditional love and incredible support made me realise my dream of completing<br />

my Masters degree. Last, but not the least, no words can surpass the unconditional love<br />

shown by my fiancée, who provided me the necessary moral support during difficult<br />

circumstances.<br />

This research was approved by the Auckland University of Technology Ethics<br />

Committee on 8 th December 2011. AUTEC Reference number: 11/256.<br />

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