CG malls europe - Commerz Real
CG malls europe - Commerz Real
CG malls europe - Commerz Real
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38<br />
Almada Forum<br />
these <strong>malls</strong> are located within the Lisbon city limits, north of the river Tagus. Almada<br />
Forum has developed over time into a well-known shopping destination of supra-regional<br />
importance and offers a very high standard to the public. The branch and tenant mix is<br />
continuously adapted to the changing retail landscape. In addition, its catchment area<br />
is located south of the Tagus delta. The secondary catchment areas of Almada Forum<br />
and Forum Montijo overlap slightly. However, the competition between the two centres<br />
remains low. The Almada Forum has the sustainable capacity to compete with the large<br />
volume of retail schemes in the Lisbon area.<br />
Almada Forum has already attained a high market penetration. The scheme is a stabilized<br />
asset, generating stable and moderately increasing rental income at a high productivity<br />
level (turnover/sqm sales area). The ongoing improvement of the mall’s surroundings<br />
(e.g. complementary retail park, Decathlon flagship store, Leroy Merlin) supports<br />
the establishment of the site as a prime location for shopping. Future potential for rental<br />
growth can be derived from increased consumer spending as the catchment area is penetrated<br />
more deeply over time by centre management’s marketing activities.