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CG malls europe - Commerz Real

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38<br />

Almada Forum<br />

these <strong>malls</strong> are located within the Lisbon city limits, north of the river Tagus. Almada<br />

Forum has developed over time into a well-known shopping destination of supra-regional<br />

importance and offers a very high standard to the public. The branch and tenant mix is<br />

continuously adapted to the changing retail landscape. In addition, its catchment area<br />

is located south of the Tagus delta. The secondary catchment areas of Almada Forum<br />

and Forum Montijo overlap slightly. However, the competition between the two centres<br />

remains low. The Almada Forum has the sustainable capacity to compete with the large<br />

volume of retail schemes in the Lisbon area.<br />

Almada Forum has already attained a high market penetration. The scheme is a stabilized<br />

asset, generating stable and moderately increasing rental income at a high productivity<br />

level (turnover/sqm sales area). The ongoing improvement of the mall’s surroundings<br />

(e.g. complementary retail park, Decathlon flagship store, Leroy Merlin) supports<br />

the establishment of the site as a prime location for shopping. Future potential for rental<br />

growth can be derived from increased consumer spending as the catchment area is penetrated<br />

more deeply over time by centre management’s marketing activities.

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