CG malls europe - Commerz Real

50
Espacio León
streets in the inner city that are characterised by a less attractive brand and tenant mix.
The unique position of the centre will most likely benefit from overly restrictive planning
policy by the government in regard to regional shopping centres. This means that Espacio
León will remain sheltered from intensive competition by other large retail agglomerations
in the near future.
The mall has the potential too become the primary shopping centre destination of the city
of León and the entire region. Espacio León is still in the early market penetration phase
and needs to be managed actively. Commerz Real Group is actively collaborating with the
local centre management to implement its dual optimisation approach: active centre marketing
and proactive letting activities combine with an ongoing review of the brand and
tenant mix to secure the appreciation of the property over time. Pinpoint marketing campaigns
will strengthen the position and acceptance of the scheme in the catchment area.