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Produce The companies varieties Rijk Zwaan with more ecological seeds Being one of the pioneering companies and with one of the most extensive catalogues of varieties for ecological cultures, Rijk Zwaan continues extending its range, both with untreated and ecological seeds. For the upcoming spring season the Sydney RZ, Estepa RZ, Boreal RZ, Traviatta RZ cucumbers and the red peper from California stand out. According to a study con- Razymo ducted by the Universidad de Almería, Razymo RZ, tomato on the vine, is a variety that in spring has an important production with a very good quality of fruit. They respond to the important growth of the demand in the different types from ecological vegetable, due to a greater preoccupation of health on the part of the consumers. “But also it is necessary to look for a resistance to diseases such as powdery mildew, botrytis cinerea, etc. Our selectors are tomatoeS very aware to the aptitudes that can display any variety to later adapt them to the ecological culture”, explains David Herzog, ecological responsible of Rijk Zwaan Ibérica. At the same time in-charge of the stock of grafting, whose use can avoid problems of ground diseases and extend the cycle of the ecological farming. El Huerto de Claudio, all flavour Conscious of the demand of products with more flavour, Semillas Fitó initiated three years ago the development of a range of varieties that were special and differentiated by their superior flavour. Commercialized within a homogeneous format and with the registered trade name “El Huerto de Claudio”, they intend to have a provision guarantee over the 12 months thanks to a close collaboration of exclusive producers and distributors in all the links of the provision chain. Today 5 specialities of tomato and one of courgette are in the market: “Delicia” a variety of the cherry plum tomato, “Saborissimo”, tomato pintón, “Tomacó”, for spreading, “Sardo” with an intense taste, “Lynx”, juicy and “Pepo” EUROFRESH DISTRIBUTION 98 OCTOBER NOVEMBER 2 0 0 8 the sweet&sour courgette. In addition it has the melon of Charente which is long-lasting, “Le Melon de Claude” y “Cartago”, very tasty. “El Huerto de Claudio” strategic bet and the granting of exclusivity respond to the need to give the producer and marketer added value and differentiation, to go for unique varieties supported by a marketing program aimed at the retail channel and the end consumer. Marzanino tomatoes for a tasty living Healthy and tasty fresh produce have gained larger popularity. De Ruiter Seeds and specific tomato growers respond to this by introducing traditionally bred products of the best quality and taste such as the Marzanino
98 OCTOBER NOVEMBER 2 0 0 8 Marzanino EUROFRESH DISTRIBUTION MELONES Y SANDÍAS eaSt euroPe/euroPa del Produce eSte tomatoeS En sandías nuestra variedad triploide Motril (fondo claro y veta estrecha) es una variedad Netherlands, líder Gerard en Koolen los últimos is the ex- años. En lanzamiento tenemos dos nuevas variedades (Envy clusive Dutch y WTP-9002) “Marzanista” growing triploides (corteza oscura y oblonga) de tamaño nearly 4 hectares for the Dutch and high yield and extended shelf- life. 6-7 kg para German cultivos Markets. The tempranos fruits are sold donde el calibre es importante; y 2 nuevas va- under his own Viva Veggies, snack vegriedades triploides etable concept. de calibre 3 kg, redondas, fondo medio claro y veta estrecha (WTT-9141 New varieties y WTT-9145). from Western Nuestras Seed primeras variedades de melón amarillo: Oromiel (para ciclo tempra- Western Seed is well-known not only no y medio) for the y excellent Maillot resisting (para character- ciclo tardío) serán rápidamente acompañadas de istics of its products and their com- otras. También las variedades de Galia tradicional: Clásico (ciclo temprano), mercial value, but also for its new Viriato (medio) pepper varieties y Rudy that are defined (medio as tardío), junto con nuestras variedades (larga strong plants that do not need prun- the Retailers in Europe. vida) en introducción ing, promise excellent completarán conservation Intermediate nuestra Resistance gama. (IR) to TYLCV mini-plum tomatoes. Introduced 4 years ago in Italy, the variety was originally called Caprese and coming from ancient Italian monastery. De Ruiter seeds developed it for its high Brix and lycopene values, as well as its multiuses : snacks, salads, cooking or pizzas. The average fruit weight is 30 g and they have a distinctive elongated shape with a slight ‘shoulder’. Maren Schoormans, chain manager at De Ruiter Seeds confirms that Marzanino has doubled its acreage in Italy alone. New producing members are being joint internationally, for example from Canada, South Africa and Belgium. In characteristics, and are perfectly adjusted to bio pest control cultivation in the Almeria region. Among the Western Seed`s new pepper varieties are Tiziano - a yellow California pepper of G caliber, Enrique - an intense red California pepper of G-GG caliber with excellent conservation characteristics, and Yaco - a red California pepper of G-GG caliber that changes from green to intense red color and is recommended for early transplantation. The Western Seed`s new tomato varieties are distinguished by a strong vigor of the plant and long life fruits with excellent color and exporta- Faryn Canary Islands` vine tomato variety of M-G caliber is known for its (Tomato Yellow Leaf Curl Virus) and is recommended for the cultivation during autumn and spring. Another vine tomato variety of G caliber, Grandella, registers very good results during the long cycle cultivation. Its plum variety Adriano is known not only for its Intermediate Resistance to TYLCV (Tomato Yellow Leaf Curl Virus), but also for its excellent long cycle characteristics. sabor” el avance rápido de nuestro programa nos asegura la obtención ctos en un corto espacio de tiempo (algunos ya están en pre-comercial). interior” la familia de los negros liderada por Manitú, está creciendo n “tomates beef” las variedades Tovi Roca y Tovi Cala ya son conocis los años. En “tomates para exportación” nuestra variedad Tovi Star En “cherries pera” para suelto la variedad Pecadora está siendo muy n “cherries redondo” para suelto y rojo, la variedad Katalina es líder Natacha son otras dos buenas tion variedades. characteristics. For instance, its Zeraim Gedera, latest cherry varieties Among Zeraim Gedera’s speciality range is a new cherry plum tomato variety. Aimed at improving the standard Santa- type variety, it offers a wider range of resistance, as well as an attractive shiny color, pear/tear shape, very high tolerance to post-harvest cracking, easy picking, crunchy eating, Another promising novelty for the Mediterranean area is a conic-red sweet pepper, 12-13 cms. in length with a very bright red color. It is being developed in Israel for the past 2 years as an export variety and there are also indications that the variety will perform very well when cultivated in more temperate climates. For the blocky pepper segment, Zeraim’s new Tonetty yellow variety, has been very well received by PIMIENTOS En pimientos California para Almería Zeraim es líder total en ventas, con una completa gama de productos de diferentes calibres (M, G, GG) específicos para cada zona y ciclo. Nuestras variedades más importantes son: Amedeo, Elvis, Go- dzilla, Melchor y Realtos. Las variedades 2008 son: en rojo (Maquina, Faraon, Batman, Caruso…) y en amarillo (Goldix, Tonetty, Dorado, Moises…). Y para 2009 hay en promoción una nueva oleada de buenas variedades. Resistencia natural Gracias a sus magnífi cas resistencias naturales, Razymo RZ es la variedad perfecta para el cultivo ecológico o con control integrado. Su gran poder de conservación y su color fruto son las claves que lo convierten en el ramo más resistente del mercado. trabajo trabajo siempre siempre consistirá consistirá en en rejuvenecer rejuvenecer los los tos para ofrecer lo que el campo necesita”. ERAIM IBÉRICA, C/ Artes Gráfi cas 7, 1ª. 46010 Valencia. Tels. 963606093/628186 Fax. 963890312 e-mail: zeraim@zeraimiberica.com web: www.zeraimiberica.com “Os invitamos a visitar nuestro stand en Expo-Agro Almería los días 27 a 29 de Noviembre”. 17/11/2008 16:33
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