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8 PotatoeS Crisis pushes the potato industry EUROFRESH DISTRIBUTION Budget crunch and increased home consumption stimulate potato consumption. Potatoes are seen as more affordable and as a healthy source of carbohydrates. While the credit crunch is forcing a reduction in meals out and increasing the consumption of potatoes in the home, healthy food and pleasure at table remain the unequivocal consumer choice criteria. They also help the introduction of new varieties. With the current trend of shortages in farming inputs like irrigation, fuel and fertilizers, looking for higher performing and multiuse varieties remains on the breeders’ list of major selection criteria. Bellini, new Holland Star Bellini has become the biggest protected variety multiplied by Stet Holland, with about 10,000 tons of commercial seed. Demand is good in Spain and Bellini is pulling strongly in Sicilia and Puglia as well. It is also getting popular in North Africa and the Middle East, from Morocco to Egypt, Syria, Israel and Saudi Arabia. “We explain Bellini’s success as due to its being easy to growth and suitable for packing, local markets and early exports” declares Peter Tom, Stet Holland Director. It has also proved a good alternative for French fries. The total seed multiplied by Stet Holland will reach 40,000 tons, a 10% increase on 2007. 57% by volume is made up of protected varieties. Bellini, Timate, Triplo, Ajiba and Donald are the company’s main protected varieties and Spunta and Desiree its main free ones. Elodie, the success of Elorn Plants The first variety introduced 10 years ago by the Brittany group of growers Elorn Plants, Elodie, remains their top-selling exclusivity. It represents 8000 out of the 14,000 tons of seed <strong>produce</strong>d by the company shareholders themselves. Elodie is a very early variety, ideal for re-export programs to all the European markets. It has been introduced into more than 20 Mediterranean and Middle Eastern countries. Elorn Plants was created in 1996 by 5 young farmers who specialized in seed potato multiplication. Due to their considerable experience and high investment in technology, the young company quickly increased its portfolio of premium type varieties for the table market and industry. Triomphe, for crisps as well as French fries, is another promising new variety launched since 2007. With a 22% dry matter content, it has a 6 to 8 months’ storage capacity. Galante, for the firmskin market, is noted for its nice clean tuber with a beautiful skin and 25-55cm size (also suitable for baby potatoes). Europlant team Europlant working worldwide This leading German breeder trades 250,000 tons of seed and supplies any major potato market around the globe. “We are basically present in any country growing potatoes” declares its commercial director Jorg Renatus. Marabel, Jelly, Agria, Laura and Bellarosa are its best selling varieties, successful in most Mediterranean and Middle Eastern markets. Allians, Red Fantesy and Anuschka are its newest promising ones, also for table consumption. Allianz is a new firm-cooking salad type with an extremely good taste combined with a very nice colour and very good yields. It has already started to be grown in Mediterranean markets like Israel and Cyprus and is now being cultivated for re-export programmes in Germany, Belgium, Holland and France. Anuschka is another new firm Wouter Mutsaers, José Baltran, Peter Tom Wouter Mutsaers, José Baltran, Peter Tom 98 OCTOBER NOVEMBER 2 0 0 8 cooking type and is already established for re-export programmes from Spain. Red Fantasy is a very robust, easilygrown, high yielding, red-skinned variety with a very nice skin finish and high resistance to phytophthora. It is already successful in Holland, Portugal and Spain. Germicopa running new Chair Ferme promotion campaign The leading French breeder aims to stimulate its ‘chair ferme’ (firm-fleshed) portfolio of varieties with a new marketing campaign to be launched during the winter. With more than 38,000 tons of firm-fleshed varieties multiplied, Germicopa remains the clear leader of an estimated 80% of the French market in this segment. Charlotte (22,000 tons), Amandine
98 OCTOBER NOVEMBER 2 0 0 8 EUROFRESH DISTRIBUTION (12,000) and Chérie (4,500) are the 3 stars of this segment, both in France and abroad. Local markets in the Middle East and the Magreb are the other major market areas for Germicopa, with Atlas (10,000 t) and Pamela (new variety) being growing successes, due to their big sizes and high yield. The processing industry has become an important target for Germicopa over the last 5 years, with Amyla becoming the leading European variety for the starch industry. The Brittany breeder has also entered other processing segments in the last 5 years with Daisy (For French fries) and Sassy (for crisps). HZPC, the global leader The leading Dutch and world seed potato enterprise keeps increasing its seed potato volumes by a few points every year. “We expect to do a bit more again this season, due to our global presence” declares the Managing Director of HZPC. The group is established in all the major international markets, including South Africa, New Zealand, China and India, either directly or with monitored partners. Mondial has become the largest HZPC variety multiplied in South Africa, while Innovator is growing strongly in Argentina. Gérard Backx, Director of HZPC Russia is supplied with both exported seed and local multiplications. HPZC has its own seed potato production, mainly in The Netherlands and France. From these countries, HZPC exports to countries in Europe, North Africa and the Middle East. Horizon, friendly performance The Higgins group, which markets 300,000 tons of potatoes, is mainly active in supplying the processing industry, as well as in breeding and selecting new improved varieties. Horizon is its promising new variety, showing astonishing productivity for the second year. German growers have seen yields of 90 to 95 tons/ha with lower water and fertilizer inputs. “We consider Horizon very environmentally friendly and a farmer’s favourite variety, since a higher yield is obtained with less water and fertilizer than with other varieties” declares David Scott, head of the seed potato department. The variety has also performed well in tests across Europe and in the demanding environments of North Africa and the Middle East. Potato Masters, true innovations The leading Belgian potato packer has also become a licensee of Premium segment varieties. 3 new varieties were registered in 2007 and have been G E R M I C O P A 8 eaSt euroPe/euroPa del PotatoeS eSte multiplied as mini-tubers since 2008. Miss Blush, Miss Mignonne and Miss Andes were clearly distinguished during the last Potato Europe exhibition in France. Miss Blush is a very innovative bicolour baby variety (30-50 mm), in great demand for its true differentiation. Miss Mignonne and Miss Andes are both firm-fleshed baby varieties in 23-55mm sizes. The Potato Masters group distributes about 145,000 tons of potatoes, mainly in Belgium, France and Spain. It includes P.M. Belgium packing operations, (60,000 tons), P.M. Rhône-Alpes (35,000 t) and Distrifruits in Andalusia, which handles 45,000 tons, both for early export programs and for table potato imports for the local market. GERMICOPA S.A. • 1, allée Loeiz Herrieu • 29334 QUIMPER Cedex • FRANCE Tél 33 (0) 2 98 10 01 00 • Fax 33 (0) 2 98 10 01 30 • www.germicopa.com David Scott, Alain Gérard DESIGN © COPILOTE . 02 98 95 20 20 . PHOTOS : GERMICOPA , GERNOT STUDIO . 3468 . [ESPAGN.]
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