produce - Eurofresh Distribution

98
OCTOBER
NOVEMBER
2 0 0 8
EUROFRESH
DISTRIBUTION
New ProductS
Miffel, the Mediterranean Fruit and Vegetable exhibition,
and Sial, the International Agri-Food exhibition, were
held in France in October. The best fruit and vegetable
innovations of the year were rewarded as follows.
1St prize:
Terr’Loire
A range of vegetables (potatoes, carrots, beetroot,
pulses) cooked to the right point for eating in salads
or heating for 1 minute in a microwave. Presented in
a microwaveable tray with peel-off sealing film. Refrigerated
storage, 21-day eat-by date.
Honourable Mentions:
Tomate Jouno
Cherrybaby: selection of the best variety of cherry tomatoes
on the market (12 months a year, no chemical
insecticides) chosen for their taste, presented in natural
wood packaging.
Concept Fruits
Cueillette Descours: the
‘Descours harvest’ comprises
three cannily-researched
recipes that enhance
the crunchiness and unique,
delicate, fine taste
of chestnuts through the
subtle addition of 100%
natural ingredients.
2nd prize:
Rougeline
The Jadis basket contains 4 to 5 varieties of
heritage tomatoes, with the assortment changing
over the season according to the growing
periods.
Concept Distinction:
Perle du Sud
Fruit Box: the concept of this automatic dispenser
is the result of a study based on a
unique ready-to-eat fresh produce pack: Perle
du Sud’s Portions Fraîcheur or Freshness Portions.
A vending machine has been adapted to
dispense the pre-filled cups.
Concept Mention:
Creno / Rijk Zwaan
eaSt euroPe/euroPa marketiNg del eSte
3rd prize:
ID Fruits
Dipping fruit duo. Two lines launch the trend: apple/pineapple
or orange/apple, with red berry
sauce. Prepared fresh fruit pieces to skewer and
dip in the sauce.
RijkZwaan has developed a new generation of salad products and has chosen
Creno as its exclusive partner in France for the commercial launch of the Diabline
brand to the supermarket and catering sectors.
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