Vision and Challenges for Realising the Internet of Things

To implement this service, case and itemlevel
tagging are required and RFID readers
are placed on the store back-room gate,
on the back-room to sales-floor entrance
and on the promotion stand shelves. Foam
bath shower gels and shampoos were the
products used during the pilot experiments.
On the other hand, Dynamic-pricing is
suited for products that require frequent
price adjustments and it supports different
product instances to be sold at different
prices (a strategy that is widely used for
e.g. airline tickets). It can be used in food
industry to generate demand for products
approaching their expiration date, such as
fresh or frozen products, and are soon to
become out-of-date gathered stock. The
proposed RFID service provides with the
product availability on the shelves and the
backroom per expiration date, the sales
volume per store, etc. via a graphical user
interface. It also proposes with price markdowns
based on an algorithm utilizing
products expiration date, stock availability,
etc. Both retail store managers and product
suppliers collaborate to decide on the
price mark-down after thinking on the
services’ price suggestions.
Figure 4.4-2: RFID-enabled Promotion
stand with touch screen.
Moreover, an innovative consumer application is included. Consumers are informed about the
discounted product items from an electronic display placed above the shelves (Figure 4.4-3).
Specifically, the screen depicts: the number of products per expiration date, the price discount
and the new price.
To implement dynamic pricing service, case and item-level tagging are required and RFID
readers are placed in the product packaging line, where the expiration-date property is assigned
to each product instance, on the store backroom (coldroom for fresh products) gate and
on the fridge shelves. Packaged fresh minced-meet was the product used during the pilot experiments.
Figure 4.4-3: Electronic display above RFID-enabled fridge shelves.
CERP-IoT – Cluster of European Research Projects on the Internet of Things
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