Visitor studies bibliography - European Association of Zoos and ...

In: DE SMET (A.), VAN GENECHTEN (H.) & VERHAERT (T.) (eds.): Market’eum 05 verslagboek. Cahier zwart op
wit 1. Antwerpen, Culturele Biografie Vlaanderen: 59-60.
MIKUNDA (C.), 1996: Der verbotene Ort oder Die inszenierte Verführung. Unwiderstehliches Marketing durch
strategische Dramaturgie. [The forbidden place or Staged seduction. Irresistible marketing through strategic
dramaturgy.] Düsseldorf, Econ. 271 pp.
MIKUNDA (C.), 2004: Brand lands, hot spots and cool spaces. Welcome to the third place and the total marketing
experience. London, Kogan Page. 221 pp.
MORRIS (B.J.), 2011: The frightening invitation of a guestbook. Curator 54(3):
O’SULLIVAN (E.) & SPANGLER (K.), 1998: Experience marketing – strategies for the new millenium. State
College, Venture Publishing. 412 pp.
PIETERS (R.G.M.), 1989: Een nieuwe ontwikkeling in segmentatie- en positioneringsonderzoek: laddering.
[Laddering: a new development in segmentation and positioning research.] Ts. vr Marketing, okt. 1989: 301-41.
SCHMITT (B.), 1999: Experiential marketing. New York, The Free Press.
TAKAHASHI (B.), 2009: Social marketing for the environment: an assessment of theory and practice. Appl. Env.
Educ. & Communication 8(2): 135-45.
Abstract: www.informaworld.com/smpp/content~db=all~content=a914149337
TOMLINSON (A.) (ed.), 1990: Consumption, identity and style: marketing, meaning and the packaging of pleasure.
London/New York, Routledge.
VEVERKA (J.A.), 2001: Marketing basics for interpretive & heritage sites and attractions – It’s all about the visitors.
Handout, Destination Interpretation and Marketing: Secrets of Success & Marketing Heritage Tourism & Interpretive
Sites, Agencies and Attractions, Snowdonia Nat’l Park Training Ctr. New York/…, Snowdonia Nat’l Park Training Ctr.
http://portal.uni-freiburg.de/interpreteurope/service/publications/recommendedpublications/veverka_marketing_basics.pdf
YALOWITZ (S.), 2008: Conducting marketing research in museums – PowerPoint Visitor Studies 101 Session, AAM
Annual Meeting. Washington DC, AAM. www.care-aam.org/documents/vs101_2008/YalowitzVS101presAAM.pdf
BACKGROUND & FURTHER READING:
ZOO AND AQUARIUM MARKETING STUDIES VS VISITOR EXPERIENCE STUDIES; INTERACTION WITH MARKETING
JONES (D.M.), 2002: Using conservation as a marketing tool. Scientific session. In: DOLLINGER (P.) (ed.): Proc. of
the 56 th Ann. Conf. 22-25 Oct. 2001 hosted by Perth Zoo. Berne, WAZA: 94-96.
KASBAUER (G.), 2003: Zusammenhang von Jungtieren und Besucherzahlen. [Correlation between animal births and
hatchings and visitor numbers.] In: DOLLINGER (P.), ROBIN (K.), SMOLINSKI (T.) & WEBER (F.) (Hrsg.): Die
Bedeutung von Fortpflanzung und Aufzucht von Zootieren. Verhandlungsbericht des Rigi Symposium. 27.02.-
01.03.2003 in Goldau, Rigi. [The importance of reproduction and rearing of zoo animals. Conference proceedings of
the Rigi Symposium. 27 February-1 March, 2003 in Goldau, Rigi]. Bern, WAZA: 66-70.
KAUFMAN (L.), 1985: Creating new interfaces: steps to cooperation between education and marketing departments in
zoos and aquaria. AAZPA 1985 Reg. Proc.: 373-79.
MYERS (D.G.), 1987: Market research on the bright side. AAZPA 1987 Reg. proc.: 392-94.
REID (G.McG.), 2002: Conservation vs. commerce – a key issue in zoo marketing. Plenary session. In: DOLLINGER
(P.) (ed.): Proc. 56 th Ann. Conf. 22-25 Oct. 2001, Perth Zoo. Berne, WAZA: 48-50.
REINHARDT (M.), 2010: Zoopädagogik im Spagat – Wie vermittele ich Bildung unter marketingrelevanten
Gesichtspunten? Zoopädagogenkonferenz, [Zoo education in the splits – how to educate with an eye on marketingrelevant
viewpoints.] Hannover, April 2010. www.vzp.de/download/vortraege_hannover/19_spagat_reinhardt.pdf
Looking at people looking at animals – version 5.0
An international bibliography on visitor experience studies and exhibit evaluation in zoos and aquariums
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