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Visitor studies bibliography - European Association of Zoos and ...

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TABLE OF CONTENTS<br />

INTRODUCTION 2<br />

HOW TO USE THIS BIBLIOGRAPHY? 5<br />

TABLE OF CONTENTS 7<br />

1. GENERAL LITERATURE ON VISITOR STUDIES 14<br />

Bibliographies on zoo <strong>and</strong> aquarium visitor <strong>studies</strong> 14<br />

Bibliographies on visitor <strong>studies</strong> – general 14<br />

<strong>Visitor</strong> <strong>studies</strong> – general 16<br />

<strong>Visitor</strong> <strong>studies</strong> – introductions, h<strong>and</strong>books <strong>and</strong> basics 18<br />

Marketing <strong>studies</strong> vs visitor experience <strong>studies</strong>; interaction with marketing 19<br />

o General marketing literature, marketing <strong>of</strong> experiences, theme parks, museums,<br />

not-for-pr<strong>of</strong>it 19<br />

o <strong>Zoos</strong> <strong>and</strong> aquarium marketing 20<br />

<strong>Visitor</strong> <strong>studies</strong> – national situations 21<br />

Zoo visitor <strong>studies</strong> – general 23<br />

Zoo visitor experiences 25<br />

2. VISITOR RESEARCH METHODOLOGY 29<br />

<strong>Visitor</strong> research methodology – general 30<br />

Case study research 30<br />

Communication theories/communication <strong>studies</strong> 30<br />

Electronic <strong>and</strong> web-based evaluation techniques 31<br />

Focus groups 31<br />

Drawing, mind mapping 33<br />

Experiments 33<br />

Interviews 33<br />

Language 34<br />

Mass media influences – general 35<br />

o Radio <strong>and</strong> tv 37<br />

Mystery visitors 37<br />

Physiological needs <strong>of</strong> visitors 37<br />

Previous visits (influence <strong>of</strong>) 37<br />

Qualitative research 38<br />

Quantitative research, statistics 38<br />

Quantitative <strong>and</strong> qualitative research combined 39<br />

Social sciences research 39<br />

Staff as observers 40<br />

Surveys, questionnaires – general 40<br />

o Web-based surveys 41<br />

Publication <strong>of</strong> results 42<br />

3. SOCIAL, EDUCATIONAL AND ENVIRONMENTAL PSYCHOLOGY 43<br />

Psychology 43<br />

Social, educational <strong>and</strong> environmental psychology (selective <strong>bibliography</strong>) 44<br />

Affect 45<br />

Attitudes 46<br />

Cognitive psychology 47<br />

Curiosity 47<br />

Looking at people looking at animals – version 5.0<br />

An international <strong>bibliography</strong> on visitor experience <strong>studies</strong> <strong>and</strong> exhibit evaluation in zoos <strong>and</strong> aquariums<br />

7

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