ACTA SZEKSZARDIENSIUM - Pécsi Tudományegyetem Illyés Gyula ...

the choice of gen y: live to learn or learn to live
task-and activity-based projects, while social network teams and peers collaborate rather
than compete, while in this process constructive criticism represents added value. If the
motivation for learning of Gen Y is compared with that of the previous generation, the
following observations can be observed.
GENERATION THE POINT OF LEARNING
Traditionalists (1909-1945)
Value, Prosperity, Status, „Live to
learn”
Baby Boomers (1946-1964)
Culture, Turism, Intellectual
Fulfilment
Generation X (1965-1980) Business, Marketing, Money
Generation Y (1980-2000) Information, Connection, Success
(Source:http://cgi.ebay.com/Generation-Ageless-Ann-Clurman-J-Walker-Smith-
Hardcover-2007-/341549251207)
3. Marketing: values vs. money
As the millennials are the fastest growing segment of the labor market, headhunter firms
make huge efforts to carry out the tasks coming from their clients of multinational
companies to find prospective aspirants for future management posts. It also means
that multitasking, flexible, talented graduates from good schools with command of
several foreign languages are in an advantageous position opposed to their less able
peers with socially disadvantageous background. In order to match the expectations
of employees and employers, the future employer should be aware of the attitudes,
fears, wishes or motivation of the „new girls and boys”. Among the expectations
of the employers-among many others traits-the following qualities are listed: good
communication skill, innovative and problem-solving skill, interpersonal and
collaborative skills, high computer skills, critical and system-oriented thinking,
creativity and intellectual curiosity, adaptability and the ability to resolve conflicts.
Besides, foreign language competence is always a must (Internet Ref. 2). As the world
is shrinking into a „global village” to speak at least one foreign language is a basic
requirement, which is also supported by the EU language policy (according to which
two languages are preferred), thus the representatives of the world of business and
economy are interested in CV-s displaying multi-language competences. If the
applicant’s resume shows that he/she is multi-lingual they will be chosen over other
prospective employees that speak only one language. The business world is in need
of people who are multi-lingual and multi-taskers because of the global economy.
Command of a foreign language is essential for entering the global business world,
which is seen in the field of HR, IT, or in Call Centers, but everywhere where the
possibility of building international networking is given (Internet Ref. 3). Employees
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