ACTA SZEKSZARDIENSIUM - Pécsi Tudományegyetem Illyés Gyula ...

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Wine routes in the south transdanubian tourism region multi ethnic traditions such as the Folklore Festival Along the Danube (Szekszárd- Kalocsa- Baja) and the „Busójárás” (Mohács). The most neglected parts of the attractions of wine tourism are the elements connected to activities, in turn the natural environment of the area, the Mecsek and the Villányi- Mountains and the Danube provides adequate aptitude. The reason for the restricted relation of wine tourism and active tourism is the low configuration of infrastructure and the visitors’ low awareness of the programs. The protected area of the Danube-Drava National Park (Gemenc, Béda-Karapancsa) and the oxbows of the Danube provide numerous opportunities for tourism. The Gemenc forest apart from the study trails and hiking trails can be ranged over by small trains and small boats as well, it can be roamed by bicycle on both banks of the river and also water tours can be organised in the area. The national park is also a paradise for hikers, fishermen and hunters. In Fadd-Dombori (one-time Danube oxbow) and in the marked strands possibility for bathing is provided. Numerous medicinal baths (Harkány, Tamási) ensure an opportunity for relaxation in the environment of the wine districts. 3. The features of the wine route Wine and wine culture are attractions which are increasingly popular among Hungarian and foreign tourists. Wine tourism is one of the special types of agro-tourism which is built on the show and sale of local products (e.g. the wine). The supply for tourists is formed by the producer or wine growing facility, which implies wine tasting, wine sale and related accommodation. (SZABÓ, G. 2001) The transformation of the supply of wine regions into thematic routes may assure the demonstration of assets and wine tourism the most effectively. Wine routes are a complex tourism product which provides interesting experience through a specific supply. It can be operated with success if the participants recognize their common interests and are able to think in terms of a region. It is a feature of the wine route that it is based on common local efforts, operated as an organized unit and it offers qualified services. The products of the wine route are introduced into the market by the help of communal marketing. The wine route is not only the line or series of visited cellars but it is a framework of a programme created according to certain aims which can be organised in very versatile aspects, on which it can create unique experiences adapted to the special needs of the visitor (Table 2.). These programmes are raising the significance of the wine region’s consciousness of culture and gastronomy concerning the domestic and foreign visitors. (MÁTÉ, A. 2007a, b, c, d, 2009) 63
Cellar with wine tasting Wine tasting Cellar visit Wine selling Andrea Máté Table 2. The supply elements of the wine route (ed. A. MÁTÉ) Services based on wine Su p.ementing supply Cellar with dining Holiday at a wine producing farmer Local product shops Wine tasting Wine tasting Wine shop, vinoteca Cellar visit Cellar visit Wine selling Wine selling Guest catering Guest catering Accom-modation Store of agrarian products 64 Guest catering Accommodation Programmes Restaurant Hotel Cultural events Inn Pension Sports events Jerry (Csárda) Village tourism Winery Camping Leisure programmes Handicraft programmes Events Hiking in nature (Source: SZABÓ, G. 2002, Common Charter of Eu Wine roads. 2006, MÁTÉ, A. 2009 ed. MÁTÉ, A.) The wine route provides a wide regional supply- the market of consumers is delivered to the door, meaning that products may be sold directly, without any freight cost. The wine route and the expectations of the tourists exert a favourable influence on the improvement on the image of the settlement, contribute to closing the gap between regions and to the development of small settlements in an unfavourable position. This complex tourism service creates jobs on the site, as a result of which the rate of unemployment will reduce and participants will earn supplementary revenues. The activity will contribute to the evolvement of the environment conscious thinking and regional cooperation, and the members of the local society will establish relations among one another. (SARKADI, E.- SZABÓ, G.- URBÁN, A. 2000, SZABÓ, G. 2002) Several conditions have to be met for the formation of the wine route and its operation in the long run. It is a basic condition that the route be established in a wine region, the wine route can be toured and offer aesthetic experience. The wine route guarantees the quality of products and services, providing protection to consumers as a result. The qualification assures that guests may enjoy the same high level servicing at each service provider. The qualification system extends to opening hours, the methods of receiving the guests, the equipment of the service provider, the professional knowledge and language command of employees, the types of the wines offered and several other factors. It provides a refined and well-arranged environment and appropriate availability. The goal of the wine route is similar to the targets of the local society, which are aimed at guarding and protecting local assets, facilitating the
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