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Wine routes in the south transdanubian tourism region local population and civil organizations, of course with the adequate role. The objectives of improvement can be summarized in the following items: (MÁTÉ, A. 2007a, 2007b) ● Widening the knowledge of local population about wine culture and wine route services ● Involving the population in wine route programmes and events ● Improving the marketing activity of local self-governments ● Upgrading the quality of brochures and updating their content ● Improving the quality of events and increasing their range of gravitation ● Improving and maintaining the condition of settlements, cellar villages ● Development of accessibility and infrastructure ● Elaboration of a standardized qualification system ● Arranging set opening hours at wineries ● Inventing guaranteed, regular wine route programmes, programme packages ● Increasing the capacity of accommodation in wine regions ● Training of hosting wine producers, wineries in the fields of tourism, languages and marketing ● Developing direct Internet access of the wine routes ● Development and expansion of tourist signpost network ● Organization of community marketing activity in connection with wine tourism ● Cooperation with Tourinform offices ● Efficient cooperation of civil, business and local self-government sectors In order to gain economic success there is a need for the spatial cooperation of wine economy and tourism. The basic strategy should be built on the three pillars of quality, marketing and partnership and the development aims should be created accordingly. For the successful realisation of developments the effective cooperation of the civilian, the entrepreneur and the local government spheres and also the receptive promptitude of the local population is needed. To create the community marketing activity and to win domestic and international tender sources the different interests should be harmonized. 7. Summary The creation of the wine routes provides numerous economic and tourism opportunities and advantages. The cooperation of the wine routes is the strongest element of spatial cooperation, so the cooperation between wine routes is much stronger than between wine districts. The tender cooperation of the South Transdanubian wine routes strengthen the newly formed Pannon Wine Region. But there are significant differences between the composition in the membership of the wine routes and the quantity and quality of the suppliers. The Villány wine route is the most prepared for welcoming the wine tourists where the greatest number of service providers is found with a diverse supply. In the last 10 years the Szekszárd wine route was falling into line the most, strengthening especially gastronomy, but having a significant fallback concerning accommodation capacity 69
Andrea Máté development. The development of the Mohács-Bóly White Wine Route has been pulled up, its supply has been pinched. The membership of the Tolna wine route is still moderate, in turn having the greatest wine district of the wine region. Its supply was gradually developed and broadened having the most outstanding results peculiarly in accommodation capacity development. The altering capacity structure of the Szekszárd and Tolna wine route could well complement each other if their cooperation will be realised. The fewest qualified service suppliers are found in the Pécs-Mecsek wine route. There is still a significant potential in the wine districts which could be utilised as wine route service suppliers and by this the quality of the wine tourism suppliers could become more reliable and verifiable. Bibliography: A Comparative Analysis of the Management Structures of the wine routes in the South Transdanubian Region. 2006. VinTour projekt Interrreg IIIC, http://www.vintour.hu/servlet/download?type=file&id=11, [2006.12.16.] Analysis of the Classification Systems of the wine routes in the South Transdanubian Region. 2006. VinTour projekt Interrreg IIIC http://www.vintour.hu/servlet/download?type=file&id=10 [2006.12.16.] Common Charter of EU Wine Roads. 2006. VinTour projekt Interrreg IIIC http://www.vintour.hu/servlet/download?type=file&id=26 [2006.12.16.] HALL, C. M.-JOHNSON, G.-MITCHELL, R. 2002: Wine tourism and regional development. In: HALL, C. M.-SHARPLES, L. CAMBOURNE, B.-MACIONIS, N. (eds.): Wine Tourism Around the World. Butterworth-Heineman, Oxford, pp. 196-225. MAJDÁN-MOHOS, M.-MÁTÉ, A. 2008: The impact of viticulture on cultural landscapes and settlement development in the wine regions of the Carpathian Basin. In: DÖVÉNYI, Z. (ed): Geographia Pannonica Nova 3. Progress in Geography in the European Capital of Culture 2010. Imedias Publisher, Pécs, pp. 67-76. MÁTÉ, A. 2009: A „Pannon borrégió” borturizmusa. In: MICHALKÓ, G.-RÁTZ, T. (szerk.): A tér vonzásában: a turisztikai termékfejlesztés térspecifikus vonásai. Kodolányi János Főiskola-MTA Földrajztudományi Kutatóintézet – Magyar Földrajzi Társaság, Székesfehérvár- Budapest. pp. 255-271. MÁTÉ, A. 2007a: Evaluation of the „Pannon Wine Region” From the Point of View of Agricultural Geography and Wine Tourism. PhD thesis abstract, University of Pécs, Faculty of Sciences, Doctoral School of Earth Sciences, Pécs, 19 p. MÁTÉ, A. 2007b: A „Pannon borrégió” borútjainak összehasonlító értékelése. Modern Geográfia (4)pp. 1-15. 70
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