Title of Effective Practice: - California Postsecondary Education ...
Title of Effective Practice: - California Postsecondary Education ...
Title of Effective Practice: - California Postsecondary Education ...
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Direct Connection to Policy Area 1 <strong>of</strong> The Illinois Commitment<br />
Students In Free Enterprise Fair Market C<strong>of</strong>fee Project<br />
North Central College<br />
What issue or need is addressed by the effective practice?<br />
North Central College is committed to graduating principled and productive citizens and leaders. The SIFE<br />
c<strong>of</strong>fee project allows our students to experience the actual operation <strong>of</strong> a small business in the context <strong>of</strong> selling<br />
a product whose production does not exploit third world workers.<br />
Description <strong>of</strong> the effective practice:<br />
Our business was established in January 2004 and has sold over two thousand pounds <strong>of</strong> c<strong>of</strong>fee. After<br />
completing our market research, we determined that there was an untapped market for the product. After two<br />
years <strong>of</strong> selling prepackaged c<strong>of</strong>fee, we now complete all functions <strong>of</strong> the business. We branded our c<strong>of</strong>fee as<br />
“Conscious Bean” and have begun developing name recognition. After our c<strong>of</strong>fee is locally roasted, we weigh,<br />
flavor, grind and bag the c<strong>of</strong>fee at our facilities. To gain an understanding <strong>of</strong> our suppliers and explore potential<br />
product expansion, NCC SIFE students traveled to Guatemala. Focus groups have been used to determine the<br />
feasibility <strong>of</strong> importing jewelry, chocolate, and textiles.<br />
NCC’s Best is truly an interdisciplinary project that crosses boundaries and attracts individuals from all areas <strong>of</strong><br />
the campus and community. This project has joined those who are committed to social justice with those who<br />
are committed to the free market system to the common grounds. Students and faculty from 15 different<br />
disciplines have joined in various aspects <strong>of</strong> the project. Students majoring in art, political science, and<br />
accounting traveled to Guatemala and worked together in a project where business and<br />
How does this practice achieve sustainability?<br />
The project is a real business and is self-supporting.<br />
What are the results/measurable outcomes?<br />
We are currently selling over 100 pounds <strong>of</strong> c<strong>of</strong>fee monthly. The NCC’s Best project has also been the catalyst<br />
for campus discussion as faculty reading groups and courses have been developed with this project as the basis.<br />
Contact Information<br />
Name: Gerald Thalmann<br />
Email: gathalmann@noctrl.edu<br />
Phone: (630) 637-5588<br />
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