Part 1 3.7.qxp - Southwestern Oregon Community College

Course Descriptions
BA236 Electronic Commerce Fundamentals
3 credits (3 lec hrs/wk)
This course will examine the use of electronic commerce
from three perspectives: business-to-consumers,
business-to-business, and intra-organizational. Through
readings and case studies, both current and prospective
e-commerce practices will be identified. In particular, this
course aims to prepare students to excel in electronic
commerce in three ways: 1) Personal level: students will
acquire skills, which will allow them to develop
applications on the Internet, 2) Firm level: students will
acquire skills, which will allow them to examine the
issues concerning how a company would strategically
justify the investment of establishing an Internet
presence, 3) Industry level: students will gain an
understanding of the potential strategic impacts
electronic commerce could have on altering the structure
of entire industries.
Prerequisite: BA223 with a “C” or better.
BA238 Sales
3 credits (3 lec hrs/wk)
This course involves the role of sales as an integral part
of the total marketing function. The application of selling
to behavioral science will be included, with special
emphasis on sales psychology, sales techniques, and the
fundamental principles of sales communications.
Prerequisite: BA223 with a “C” or better.
BA239 Advertising
3 credits (3 lec hrs/wk)
A detailed examination of the purpose, preparation,
placement, and analysis of the various types of
advertisements and relative merits of media such as
television, radio, and the newspaper. Involves
practice in the planning and analysis of complete
advertising campaigns and their coordination with other
marketing strategies.
Prerequisite: BA223 with a “C” or better.
BA242 Introduction to Investments
3 credits (3 lec hrs/wk)
An introduction to American securities markets including
exchanges, over-the-counter markets, bond markets,
options markets, and the money market. Investment
strategies, margin purchases, short selling, and efficient
market theory will also be introduced. Reading financial
news and corporation reports will also be covered.
BA249 Retailing
3 credits (3 lec hrs/wk)
A study of retail strategy, structure and management.
The course stresses the role of the supervisor in the
daily operation of retail work.
Prerequisite: BA223 with a “C” or better.
BA250 Small Business Management/
Entrepreneurship
3 credits (3 lec hrs/wk)
This course covers the basic principles of business
entrepreneurship, including planning, organizing,
innovation, staffing, and controlling, stressing those
elements needed for financial achievement and
personal reward.
Prerequisite: BA223 with a “C” or better.
BA277 Business Ethics
3 credits (3 lec hrs/wk)
This course is designed to make the student aware of the
ethical issues currently facing business and to provide
a background against which the student may evaluate
and/or compare his or her own ethical views/stands.
BA280 Field Experience
1-8 credits (3-24 lab hrs/wk)
Practical on-site experience that will allow students
to test knowledge learned in the classroom and
explore the variety of workplaces in which to apply
that knowledge.
Prerequisite: Instructor consent.
BA285 Human Relations in Organizations
3 credits (3 lec hrs/wk)
This course explores interactions in organizations
by examining human perceptions, communications,
small group dynamics and leadership. Includes the
dynamics of change, cultural diversity, substance abuse,
work stress, ethics and social responsibility, career
development, and the challenges of globalization.
BA288 Customer Service
3 credits (3 lec hrs/wk)
This course provides a thorough introduction to
customer service skills. The skills, strategies, and
techniques outlined in this course are valuable for every
job, since identifying and satisfying customer needs is at
the heart of every business. This course covers a variety
of skills including identifying customer behavior,
determining customer needs through active listening,
becoming an effective verbal and nonverbal
communicator, honing telephone customer service skills,
handling difficult customers, offering customer service
within a diverse business environment, encouraging
customer loyalty, and practicing service recovery.
CHEMISTRY
CHEM110 Foundations of General, Organic &
Biochemistry
4 credits (4 lec,hrs/wk)
This course is a general survey of chemistry and
biochemistry. It is designed primarily for students in
pre-nursing, some allied health fields, or for students
who need a brief introduction to chemistry. The course
surveys chemical principles from atomic structure
through biochemistry. The course does not have an
associated lab.
Prerequisite: MTH70 with a “C” or better.
Southwestern Oregon Community College 2006-07 Catalog www.socc.edu Course Descriptions 151