1993 Volume 116 No 1–4 - Phi Delta Theta Scroll Archive

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Page One How can you improve rush, alumni relations & save money ... pledge legacies by Arby Dickert General Council member-at-large W hy is it so difficult for a legacy to get a bid from some of our chapters If you are an alumnus with a coUegeage son, this question goes through your mind more than once in the fall. But for many chapters the answer is simple: chapters are autonomous and the members alone decide who joins. No amount of alvimni pressure can change that, and often alumni pressure only serves to make the situation worse—^marking the legacy as someone who assumes he will get a bid. This is certain to ruin any rushee's chances on many campuses. Generational misunderstanding between alumni and the chapter leadership obscures the chapter's vision of the real issues regarding legacies, however. Certainly there is damage done to alimini relations when a legacy is not given consideration, but the chapter may also be damaging its own recruiting efforts. Chapters that ignore legacies may be missing out on one of the best recruiting opportunities during rush. Look at the trends. On many college campuses, the number of men rushing college fraternities is decreasing. And many of the men looking to join are doing so merely for the sodal life. QuaUty rushees are becoming fewer and fewer. By identifying legacies—^relatives of all fratemity alimini—a chapter can make its recruiting efforts much easier. Studies show that the sons and daughters of Greek alumni are often sold on the Greek system before they ever set foot on the college campus. Legacies will often choose to rush the same organization as their parents due to loyalty and curiosity. What this means to the chapter is that most of the hard work of trjnng to seU the benefits of joining the chapter is already done. AU the chapter members have to do is treat the legacy with the same amount of friendliness and respect as other rushees and the chapter is almost assured of a new member. Legacies from other fraternities are also exceUent candidates. The other fraternities may treat their legacies with the same short sightedness that many of our chapters are guUty of. Alumni recommendations are laughed at, and no one asks the legacy over for rush. These legacies of other fraternities (LOOFs) have decided that they don't fit in with the eUtist jerks from their dad's fraternity and are looking around for another one to join. From an alumnus' perspective, the only thing worse than his son not joining his own fratemity is not joining a fratemity at aU. So he wiU probably encourage his son to look at the other groups on campus. So what does the LOOF do He goes in search of a group he feels more comfortable with. He brings his roommate along. Often, he'U hide the fact that he is a LOOF because he doesn't want to be embarrassed twice. Once he pledges, he vwU probably have the backing from his dad, who by this time is pleased his son pledged a fratemity whether it was his or not. When 1 say backing, I don't just mean emotional backing, but ftnandal backing as weU. The father of a legacy or a LOOF is more willing to help bankroU the dues, partidpate in parent's weekends, serve on the house corporation, and fund house improvements. Rush is a major item of any chapter's budget. Chapters spend a lot of money to attract new members, but do chapter leaders take the time to figure out if the chapter is getting its money's worth Divide the rush budget by the number of Phikeias and compare this figure with a member's dues payments over four years and it is easy to see that it takes time for a chapter to get a return on its investment. I know if s blasphemiy to compare a fratemity to a business, but the A lengthy legacy: Arkansas Alpha has a tradition with the Suffridge family. Bufford '62, and his three undergraduate sons, J. B., Phillip and Calvin are all members. facts are that rush is expensive. What does this aU have to do with legades Legades are cheap. They cost less to rush, they cost less to seU, and they are more likely to pay their house biUs. In sales and marketing, people figured out a long time ago that it is much easier to seU someone on a product or a concept if they already are a customer. If s caUed repeat business. If s caUed brand loyalty. The legacy business in rush is repeat business—^the easiest business to get. So how do you improve rush, better alumni relations, and save money in rush •
Volume CXVI, Number 3 "Published since 1875" Editor: David C. Slatton, Whitman '90 Editor Emeritus: Bill Dean, Texas Tech '60 Business Manager: Robert A. Biggs, Georgia Southem 76 Sports Editor: Dr John Davis Jr., Washburn '38 Editorial Assistant: Mrs. Blanche Stelle Contributors: Robert J. Miller, New Mexico '50 Dr. John Davis Jr., Washburn '38 Arby D. Dicl
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Reynolds,,Pricg. One of America's m
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J Volume CXVI, Number 1 "Published
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Reynolds Price lives in a house in
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eceived requests from many people o
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Alumni Notes Footnotes • William
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Alumni Notes Lee Faike, county pros
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From the Alumni Clubs Three generat
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On Campus Beating the rush recessio
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On Campus Kansas Delta builds a new
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The General Fratemity General Counc
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THE DIRECrORY C. Hohnes; Marvin J.
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303, Maderia Beach, FL 33708. Phone
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Florida Alpha University of Florida
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Henry S. White Jr. Louisiana Alpha
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' Emanuel R. Morris • J. C. Parke
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* William H. Bryant John 8. Carison
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Jeffrey R. Nieman Award ($1,500) Ch
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Schmid wins Arthur R. Priest Award
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Chapter Grand Francis J. Cuckow ('3
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Chapter Grand include a Phi brother
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the final play long enough to under
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Winter 1993 * TheScroU 43
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Psi chapter gets seated for roll ca
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Miller's Meanderings ordinary posta
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1 The Miigfizine of Phi Delta Theta
Page 51 and 52: Volume CXVI, Number 2 "Published si
Page 53 and 54: dj C o n f r o n t i n g HAZNG Desp
Page 55 and 56: knew was wrong. He remains my close
Page 57 and 58: Alumni Notes Honoring an Indiana fo
Page 59 and 60: Alumni Notes companies due to the l
Page 61 and 62: • • » • . . ^ From the Alumn
Page 63 and 64: From the Alumni Clubs Homecoming ac
Page 65 and 66: The General Fraternity General Offi
Page 67 and 68: On Campus who had been delayed by C
Page 69 and 70: On Campus Steve Scott works with th
Page 71 and 72: THE DIRECTORY General Officers Livi
Page 73 and 74: ST. PETERSBURG BEACH - Pres. Leo D.
Page 75 and 76: INDIANA UNIVERSITY Indiana Alpha (1
Page 77 and 78: South Dakota UNIVERSITY OF SOUTH DA
Page 79 and 80: interviews were conducted secretly
Page 81 and 82: Trevor Clarke York Andre Tang Carle
Page 83 and 84: First Team Defense Position Lineman
Page 85 and 86: Second Team Defense Position Linema
Page 87 and 88: Chapter Grand Denver, CO. He owned
Page 89 and 90: Chapter Grand mond, VA. Rollins WUl
Page 91 and 92: Knowing what luck is involved in av
Page 93 and 94: consideration for a Phi Delta Theta
Page 95 and 96: Georgia Gamma Georgia Delta Georgia
Page 97 and 98: Banta Memorial Library Pete Lyon pu
Page 99 and 100: Miller's Meanderings larly, it is c
Page 101: Fratemitv Samuel Furrovsf Phi of th
Page 105 and 106: spiritual education you often carmo
Page 107 and 108: Alumni Notes Honoring a great Ameri
Page 109 and 110: Alumni Notes Diamond Legionnaire Ar
Page 111 and 112: Alumni Notes Georgia mover and shak
Page 113 and 114: From the Alumni Clubs also given to
Page 115 and 116: From the Alumni Clubs total of 79 P
Page 117 and 118: On Campus Maryland '79. The members
Page 119 and 120: The General Fraternity Stewart new
Page 121 and 122: o All Phi Second Team "L^JW )h Terr
Page 123 and 124: Chapter Grand Luke Dorsett ('32), d
Page 125 and 126: Phi Delta Theta Foundation 1992 Cam
Page 127 and 128: 1992 Educational Foundation Report
Page 131 and 132: Key to giving levels RM Robert Morr
Page 133 and 134: The Phi Delta Theta Foundation Join
Page 135 and 136: AA Robert P Gaines Mk;haelMGoldwire
Page 137 and 138: SSS Paul D Bauer Richard E Bell SSS
Page 141 and 142: SSS John B Bazuin SSS NedSBearden S
Page 143 and 144: am(s) ogri Uowing pr u 00
Page 145 and 146: CA Ralph L Biggerstaff SSS Robert R
Page 147 and 148: CA Harvey H Haynam SSS Paul M Hende
Page 149 and 150: PP James W Niemeyer SSS Gregory P Q
Page 151 and 152: Michael L Soper SSS Frederick L Str
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Chapter Newsletters ALABAMA Auburn
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Chapter Newsletters competition, ba
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Chapter Newsletters membership, ext
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Chapter Newsletters fraternities in
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Chapter Newsletters MISSISSIPPI Mis
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Chapter Newsletters all the brother
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Chapter Newsletters Michael, 2751 W
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Chapter Newsletters food-drives, bl
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Chapter Newsletters America program
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Chapter Newsletters alumni newslett
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Chapter Newsletters our basement re
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Letters Responses to hazing Dear ed
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^•'^.^J- IS^^ ^Zp^4ie Magazine of
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The Scroll (ISSN 0036-9799) is an e
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Leadership College '93 Phi Delta Th
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Phikeia education track attendees p
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holding pre-rush training seminars
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Three generations of Wabash Phis: F
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At the Founders Memorial Gateway at
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Phis lead Rotary International Grou
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Left: Clarence Skau and Roger Bergm
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Chapter Grand —i Akron Robert H.
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executive with Eppler, Guerin ScTur
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Expansion keeps steady pace The Sur
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MuWest Oliver J. Samuel 1523 W. 15t
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Nevada Alpha (1972) Nevada Beta (19
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Georgia Indiana Iowa Kansas Mississ
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Mankato StateXThe local chapter of
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R. D. Carlson, Cornell Daniel R. Ca
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John E. Reese, Duke Robert R. Reid,
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Third in the baUoting is basketbaU
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Sports Shorts Joshua Johnson (Sr.)
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A few of the scholarship winners wh
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Banta Library THE DAYTON FLYERS by
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Fighting AIDS BY DAVID C. SLATTON D
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system, and can't afford the drugs
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From the President Fraternity must
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If you aren't using your Phi Delta
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1993 Volume 116 No 1–4 - Phi Delta Theta Scroll Archive

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