to download Telecom Italia Annual Report 2011 - Company Reporting

The Community
Contributions made by the Telecom Italia Group to the Community, calculated according to the
guidelines of the London Benchmarking Group (LBG), amounted to around 31 million euros in 2011
(33.4 million euros in 2010).
More than 100 major international companies subscribe to the LBG, which was founded in 1994 and is
the global gold standard for the classification of voluntary contributions made by companies in favour of
the Community.
In accordance with the LBG model, in order to measure and represent the Group's commitment to the
community, the contributions disbursed have been subdivided into three categories (Charity,
Investments in the community, Initiatives in the community), adopting a pyramid-shaped scheme, which
places initiatives of a charitable nature at the top and initiatives which in addition to being of benefit to
the Community are in the commercial interest of the Company at the bottom.
LBG diagram
millions of euros
Allocation by % of the
contribution to the Community
by the Telecom Italia Group
Charity
0.7
Investments in
the Community
19.4
Initiatives in the Community
10.6
34.51
%
2.17%
63.32
%
Investments in the Community
Initiatives in the Community
Charity
Research and development
Within Telecom Italia, research and development activities are carried out by the Information
Technology, TILab and Innovation & Industry Relations departments, which oversee the development of
new technologies and the engineering aspects of Telecom Italia's service offers through strategic
partnerships with the main producers of telecommunications equipment and systems and with research
centres of excellence at the most highly qualified national and international academic institutions.
Activities to enhance and generate competitive advantage for the Group are of particular importance
and are pursued through strategic management of the relationship between research, Intellectual
Property Rights (IPR) and business, aimed at developing the company’s assets in patents rights. 14 new
applications for patents were filed during 2011.
The themes on which projects are developed are identified on the basis of the three-year technological
plan, the reference document for the Group, which provides guidelines for the evolution of the network,
platform and services.
Published annually, following a wide-ranging process involving all the areas of the company involved, the
Plan identifies the main external factors (regulations, standards, vendors, other market operators) that
may influence the company's strategies and highlights the emerging and cross-cutting technologies in
other sectors that may be of interest to the Group.
Projects and initiatives
The themes identified can be arranged in 3 macro-strands:
Report of Operations Sustainability Section 122