to download Telecom Italia Annual Report 2011 - Company Reporting

Cubomusica GRATIS per 1 anno. During the same period, Cubomusica was also launched on the mobile
market, for smartphones (Android and before long Apple).
BUSINESS
As regards the Business market, in the second half of 2011, various initiatives were launched with the
aim of increasing commercial presence both in the fixed and mobile segments.
In the fixed line segment, promotions were introduced – directed at both new customers and Telecom
Italia customers – which combine the removal of the connection fee and free broadband access for
between three and six months. What’s more, the range of premium phone-data bundle packages (the
Tuttocompreso profiles) was expanded. These include unlimited calls towards the national fixed phone
network, unlimited ADSL connectivity, free installation and top assistance services.
In the last quarter of 2011, a solution for small businesses was launched for managing voice services,
and can be used either for PBX services on conventional lines or for VoIP. The solution, which has been
integrated within the infrastructure of Telecom Italia’s broadband service, is completely compatible with
the customer’s system. During 2012 this solution will be integrated with the Virtual PBX Cloud solutions.
In the mobile segment, the “+50%” packages were announced, summer promotions on all bundled
packages which, for the same price, increase the customer’s bundle of free minutes by 50%. The range
of flexible packages (Flex profiles) was also extended, with proposals offering discounts on roaming
rates.
In order to augment the penetration of large screen devices, the Tablet a zero promotion was launched,
whereby customers who activate “Internet in mobilità unlimited” at a cost of 25 euros/month will receive
a Samsung tablet or an Apple iPad, and the one-off payment may be eliminated (in the case of the
smaller version of the Samsung tablet).
Another event marking the last quarter of the year, with the aim of developing the IT market and
sustaining Telecom Italia’s positioning as an IT provider, was the birth of IL MIO SITO, a complete service
enabling users to create a professional website—simply, independently and rapidly—for their business or
activity. The launch plan offers a domain on the internet, free e-mail, fax facilities and web hosting for
the first year, and tools for creating and helping to develop the website.
TOP CLIENTS and PUBLIC SECTOR
The last quarter of 2011 saw the launch of services aimed at making Telecom Italia’s offering on the
Top Client and Public Sector market even more comprehensive and competitive, positioning
Telecom Italia as the Italian ICT market’s Number One Infrastructure Provider.
TOP CLIENTS
The product range of the fixed network was enhanced to provide a more flexible response to customers’
requirements with the creation of new 7Mb/sec ADSL Hyperway data access profiles, the availability of
xDSL profiles based on IP and the provision of fiber optic GBE (GigabitEthernet) access in new areas.
With regard to mobile voice services, the range of top-up profiles was bolstered by the addition of the All
Inclusive gamma exclusive plan, which includes smartphones, e-mail/internet traffic and new billing
services which keep personal and professional traffic separate.
The evolution of the product range associated with tablets currently available on the market was
ensured by bundles called Pack Exclusive per TOP, with internet traffic included. More than 50 business
applications developed by 10 partners were launched, and can be supplied as part of the package
according to the customer’s requirements.
With regard to IaaS (Infrastructure As A Service) services, efforts were made to make the whole range
more flexible. The line of the Nuvola ITHosting Evoluto package, the IT infrastructure service developed
for large companies, was improved by the addition of solutions which respond to increasingly complex
requirements, also creating Private Cloud services through the Data Center in a Box profile.
Ospit@ Virtuale is a Hosting service for medium-size businesses, with adaptable calculating capacity,
storage and bandwidth, enhanced by the functions offered by a new management console that can take
care of self-ordering, provisioning and all the ‘consumption’ factors.
Report on Operations The Business Units of the Telecom Italia Group – Domestic 53