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Revenues<br />

Revenues amount <strong>to</strong> 238 million euros in <strong>2011</strong>, decreasing 20 million euros compared <strong>to</strong><br />

258 million euros in 2010. In greater detail:<br />

• revenues of TI Media – La7 in <strong>2011</strong>, before infragroup eliminations, stand at 140 million euros,<br />

increasing 24 million euros (+21.0%) compared <strong>to</strong> 2010, thanks <strong>to</strong> the decisive increase in gross<br />

advertising revenues which in <strong>2011</strong> <strong>to</strong>tal 186 million euros +32.1% over the same period of 2010.<br />

Advertising revenues particularly benefitted from the excellent performance of channel La7’s daily<br />

average audience share which reached 3.8% in <strong>2011</strong> and also from channel La7d’s net revenues<br />

for <strong>2011</strong> which <strong>to</strong>taled 6 million euros.<br />

• MTV Group revenues come <strong>to</strong> 74 million euros, before intragroup eliminations, decreasing<br />

24 million euros compared <strong>to</strong> 2010 (98 million euros). This reduction is due for 9 million euros <strong>to</strong><br />

lower net advertising revenues and the remaining amount <strong>to</strong> the fall of other activities, particularly,<br />

lower revenues from external productions of Playmaker (-7 million euros), lower revenues by<br />

MTV Mobile (-2 million euros), following the recent contract revision at the end of 2010, and lower<br />

revenues by the satellite-music platform channels as a result of the renegotiation, <strong>to</strong> lower values,<br />

of the contract with Sky (-2 million euros).<br />

• revenues from network opera<strong>to</strong>r activities, before intragroup eliminations, amount <strong>to</strong><br />

55 million euros, compared <strong>to</strong> 76 million euros in 2010, decreasing 21 million euros. This reduction<br />

is largely due <strong>to</strong> lower revenues from the cus<strong>to</strong>mer Dahlia (-26 million euros) which ceased<br />

operations at the beginning of <strong>2011</strong>. The reduction in the revenues of analog activities with the<br />

Group, in relation <strong>to</strong> the switch-off process, was offset by higher revenues from the lease of digital<br />

bandwidth on its Multiplexes.<br />

EBITDA<br />

EBITDA is a positive 28 million euros in <strong>2011</strong> and increased 15 million euros compared <strong>to</strong> 2010, thanks<br />

<strong>to</strong> income of 21 million euros as a result of compensation for the early termination of the Competence<br />

Center contract. Excluding such income, therefore in organic terms, EBITDA is 7 million euros,<br />

decreasing 6 million euros compared <strong>to</strong> the same period of 2010. In particular:<br />

• EBITDA of TI Media – La7, comes <strong>to</strong> -2 million euros in <strong>2011</strong> and, as described above, includes<br />

compensation income of 21 million euros; this is an improvement of 34 million euros compared <strong>to</strong><br />

2010 (-36 million euros); in organic terms, EBITDA amounts <strong>to</strong> -23 million euros. Such result is<br />

affected by the higher contribution of revenues as previously described, which more than offset the<br />

higher operating costs linked largely <strong>to</strong> the programming of channels La7 and La7d.<br />

• EBITDA of the MTV group is 7 million euros, decreasing 5 million euros compared <strong>to</strong> 2010<br />

(12 million euros). The reduction in EBITDA is due <strong>to</strong> the contraction in revenues due both <strong>to</strong> lower<br />

advertising and also <strong>to</strong> Mobile, Satellite and Playmaker activities, which were only partly<br />

compensated by the reduction in operating costs.<br />

• EBITDA relating <strong>to</strong> network opera<strong>to</strong>r activities is 23 million euros and is 12 million euros lower than<br />

2010. This result was influenced by the loss of Dahlia TV sales and compensated by a reduction in<br />

operating costs due <strong>to</strong> greater efficiency of network management.<br />

EBIT<br />

EBIT is a negative 87 million euros in <strong>2011</strong>, showing an improvement of 5 million euros compared <strong>to</strong><br />

2010. In organic terms, EBIT recorded a reduction of 5 million euros (-10.9%) compared <strong>to</strong> 2010.<br />

<strong>Report</strong> on Operations The Business Units of the <strong>Telecom</strong> <strong>Italia</strong> Group – Media 71

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