to download Telecom Italia Annual Report 2011 - Company Reporting

Media
The Media Business Unit operates in the business segments TI Media – La7, MTV Group and Network
Operator. In particular:
• TI Media – La7: includes activities carriedd out by the company relating to the television broadcasters
La7 and La7d and those relating to the Multimedia/Web (La7.it and La7.tv) area. Up to September
30, 2011, the activities relating r to digital content for the Telecom Italia Groupp had also been
included; this
activity ended on October 1, 2011 following the early termination t of the contract with
Telecom Italia;
• MTV Group: includes activities carried out by MTV Italiaa and its subsidiary MTV Pubblicità relatingg to
the television broadcasters MTV and MTV Music, the 360° Playmaker production unit, the
production of multimedia musical platforms and satellite channels, in addition to MTV Mobile and a
Digital (Web);
• Network operator (TIMB): includes activities conducted by Telecom Italia Media Broadcasting for the
operation of the analog and digital broadcasting networks of La7 andd MTV and thee Digital Multiplex
channels operated by thee group, in addition to accessory services and radioo and television
broadcasting
platforms offered to group companies and
third parties.
The structure of the Business Unit
The Business Unit is organized as follows:
Main operating and financial data
Key results of the
Media Business Unit in 2011 compared to 2010 are presented in thee following table:
(millions of euros)
2011
2010
Change
amount
% % organic
Revenues
EBITDA
EBITDA margin
EBIT
238
28
11.8
(87)
258
13
5.0
(92)
(20)
15
5
(7.8) (7.8)
115.4 (46.2)
5.4 (10.9)
EBIT margin
n.s.
n.s.
Capital expenditures
Headcount at year-end (number)
61
765
67
777
(6)
(12)
(9.0)
(1.5)
Report on Operations
The Business Units of the Telecom Italia Group – Media
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