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http://www.amazon.com/exec/obidos/tg/detail/-/0761916261/qid=1082154306/sr=1-1/ref=sr_1_1/102-1404922-2673704?v=glance&s=booksHandbook of Marketing and Society presents the first comprehensive, in-depthexamination of scholarly research on how marketing affects the welfare of society.Drawing on the talents of an outstanding team of contributors, the editors have assembledkey reviews, analyses, and perspectives on a broad range of research topics includingdeceptive advertising, warning labels, trademark infringement, antitrust enforcement,environmental labels, privacy protection, social marketing, and corporate marketing.Each chapter covers a different path through which marketing can affect societal welfare.Future research needs are identified in each chapter in order to help focus marketingthinking and to help marketing practice serve society more effectively.Keywords: handbook, marketing, societyHandbook of Mixed Methods in Social & Behavioral Research. Tashakkori, Abbas,and Charles, Teddlie, Sage Publications, 2002.http://www.amazon.com/exec/obidos/tg/detail/-/0761920730/qid=1082154333/sr=1-1/ref=sr_1_1/102-1404922-2673704?v=glance&s=booksThe Handbook of Mixed Methods in Social & Behavioral Research contains a gold mineof articles by leading scholars on what has come to be known as the third methodologicalmovement in social research. Aimed at surveying the differing viewpoints anddisciplinary approaches of mixed methods, this breakthrough book examines mixedmethods from the research enterprise to paradigmatic issues to application. The book alsodiscusses the strengths and weaknesses of mixed methods designs, and provides an arrayof specific examples in a variety of disciplines, from psychology to nursing. The bookcloses with a brief section on how to teach and perform collaborative research using amixed methods research design. Written so that it can be used either as a pedagogicaltool or as a reference for researchers, the book is rich in examples and includes a glossary,easy-to-follow diagrams, and tables to help readers become more familiar with thelanguage and controversies in this evolving area.Keywords: behavioral research, handbook, research methodology, social researchHandbook of Monetary Policy. Rabin, Jack, and Glenn, Stevens L., Marcel Dekker,2001.http://www.amazon.com/exec/obidos/tg/detail/-/0824705785/qid=1082154396/sr=1-1/ref=sr_1_1/102-1404922-2673704?v=glance&s=booksIn this companion volume to The handbook of fiscal policy, scholars and practitioners of190