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CHART 1.WYKRES 1.PERCENTAGE OF ATTRACTIVENESS OF INDIVIDUALADVERTISEMENT TYPESPROCENT ATRAKCYJNOŚCI POSZCZEGÓLNYCH TYPÓWREKLAMYSource: Own processingŹródło: badania włąsneCHART 2.WYKRES 2.PERCENTAGES OF THE MOST FAVOURITEADVERTISEMENTS WITHIN V4 COUNTRIESUDZIAŁ PROCENTOWY ULUBIONYCH REKLAMW KRAJACH GRUPY WYSZEHRADZKIEJSource: Own processingŹródło: badania włąsne145
Following chart 3 give a review of percentages Internet purchases in VisegradFour countries. There is a statistically significant difference between individual countriesin making purchases using Internet but the level of dependence is very low. More thanhalf of Polish (65%) expressed they use to buy products through Internet. They arefollowed by Slovak (54%) and Czech respondents (38%). Only 4% of Polish people donot use Internet for buying things at all, in Hungary this level is higher (20%). Almostone quarter of respondents in Slovakia and Czech Republic watch Internet offers butonly because of their curiosity. This level is much lower in Hungary and Poland.CHART 3.WYKRES 3.PERCENTAGES OF INTERNET PURCHASES DUE TOADVERTISEMENT WITHIN V4 COUNTRIESUDZIAŁ PROCENTOWY ZAKUPÓW INTERNETOWYCHW WYNIKU REKLAMY W KRAJACH GRUPYWYSZEHRADZKIEJSource: Own processingŹródło: badania włąsneConclusionsThe above-mentioned dilemmas in the field of advertisement perception bypeople within Visegrad Four countries can determine the actual amount of advertisementand type of media that will find right customer in optimal way. There are almost nostatistically significant differences among Polish, Czech, Slovak and Hungarian youngpeople in surveyed areas. They find the most attractive advertisement broadcasted on146
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5/54Zeszyty NaukoweSzko³y G³ówne
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RADA PROGRAMOWABogdan Klepacki (SGG
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Rizovová Beáta, Gašparíkov Vero
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Według średniego wariantu szacunk
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Kluczowa dla zrozumienia możliwoś
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Deklaracji w zakresie praw politycz
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ezpieczeństwa żywnościowego powi
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zbóż drastyczne wzrosły z dużym
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11. Międzynarodowy Pakt Praw Gospo
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Figure 1. Structure of sales area s
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Figure 3. Structure of retail sales
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etail sector is also particularly i
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• modernity - the introduction of
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time, place and form. Trade respons
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The retailer must sometimes very qu
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equipped with a pretty clear sign t
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them. Also, very often the wrong wa
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liquidated. Currently, fruit and ve
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5 (54) 2011Jarosław GołębiewskiZ
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nowe formy zawierania transakcji, o
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koszty połączeń internetowych or
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on ewoluować z poziomu taktycznego
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Rysunek 1. Model 3iUczciwość mark
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produkcji, system informacyjny, sys
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hiperkonkurencja, problemy środowi
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5 (54) 2011Ing. Katarína Kleinová
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Why is it important to have a good
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oles in international relations, tr
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Scheme 2 Do you think that the inha
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REFERENCES[1] GfK USA. 2011. The An
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potrzeba przetrwanie skutków globa
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Rysunek 2. Liczba zakładów ubezpi
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Wzrastający udział w rynku stanow
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W 2002 r. poprzez placówki bankowe
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Portugalii, czy Włoch, gdzie udzia
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companies from the Polish Financial
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The increase in advertising expendi
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memo ability ads an advertisement b
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the sales can be find out from the
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5 (54) 2011Ľubica Kubicová, Zdenk
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Graph 1: Consumption of Milk and Da
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Graph 3: Consumption of Yoghurt per
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On the basis of the income elastici
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Producers of Activia Sweet Strawber
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ConclusionWhen the new product come
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them in the best possible way with
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"The integration of business practi
Page 95 and 96: DJSI indexes belong to the world's
Page 97 and 98: space for staff training in this ar
Page 99 and 100: Policy to the community:11. Does yo
Page 101 and 102: SummarySocial responsibility and et
Page 103 and 104: prowadzi do zwiększenia bieżącej
Page 105 and 106: ozwijające się wskazują na wyst
Page 107 and 108: wykorzystanych w dalszej części o
Page 109 and 110: Tabl. 1. Wyniki oszacowania paramet
Page 111 and 112: 8 16,4 83,6 24,1 75,910 22,1 77,9 2
Page 113 and 114: Z kolei, uwzględniając współczy
Page 115 and 116: Literatura1. Diamond P.: National d
Page 117 and 118: - przemysł spożywczy,- handel i d
Page 119 and 120: żywnościowego nie należy bowiem
Page 121 and 122: wpływ na swoje towary. Rolnik musi
Page 123 and 124: produktów i usług do konsumentów
Page 125 and 126: Specyfika marketingu w agrobiznesie
Page 127 and 128: maksymalizację zysku, na pragnieni
Page 129 and 130: dóbr i usług wybranym klientom w
Page 131 and 132: 14. Pilarczyk B., Nestorowicz R., M
Page 133 and 134: Fibres from sunflower stems are use
Page 135 and 136: the incoming world economic crisis,
Page 137 and 138: Tab 4 Break-event points of sunflow
Page 139 and 140: 5 (54) 2011Beáta Rizovová, Veroni
Page 141 and 142: CostsImportance ofmedia withincommu
Page 143 and 144: 4 TABLE 3. TOP 10 ADVERTISERS AND T
Page 145: Own surveyFor processing the proble
Page 149 and 150: Information about authorsIng. Veron
Page 151 and 152: 27 also agreed to further cut direc
Page 153 and 154: In new EU budget perspective for th
Page 155 and 156: Table 2 shows agrarian commodities
Page 157 and 158: Contact AddressIng. Patrik Rovný,
Page 159 and 160: welcomed by agrarian producers with
Page 161 and 162: they receive until December and in
Page 163 and 164: Table 1 Structure of agricultural e
Page 165 and 166: the year 2004 the change in the lev
Page 167 and 168: 3 Total liquidity (L3)Analysis of l
Page 169 and 170: make effort for its development and
Page 171 and 172: 5 (54) 2011Dušan ŠimoForeign trad
Page 173 and 174: the sales network of food chains an
Page 175 and 176: Table 3 shows the significantly inc
Page 177 and 178: 5 (54) 2011Dariusz StrzębickiSelli
Page 179 and 180: • monetary value of agricultural
Page 181 and 182: Figure 2. The website of the citrus
Page 183 and 184: service, to reduce promotional cost
Page 185 and 186: • USDA Never Ever Three - means t
Page 187 and 188: quality. The products offered on th
Page 189 and 190: Many of these electronic commerce B
Page 191 and 192: commodities the market also offers
Page 193 and 194: • thanks to the electronic market
Page 195 and 196: delivery points. The warehouses are
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10. Stone J.: Local farmers sell pr
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- Means to finance the start of com
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of investment in EUR is 132 776 and
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Table no. 3 Overview of suitable fi
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Slovakia lags behind not only the c
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The main sources of information in
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5 (54) 2011Marián TóthImpact of C
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ResultsTaking into account the comp
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possible and the importance of subs
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Figure 3Profit/hectare of agricultu
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