pobierz - Wydział Nauk Ekonomicznych SGGW w Warszawie

In other marketing activities carried out on fruit and vegetable market. This ismainly due to the different nature of these products - agricultural products are sold inlarge quantities in unprocessed form to customers by industry, traded goods are livingorganisms with high sensitivity and perishability. They are also a seasonal product. Theproduction of fruit and vegetables is very fragmented. As a result of yield variability isalso characterized by wide fluctuations in supply.Also in the marketing of fruit and vegetables are used in its basic instruments,such as products, packaging, pricing, promotion and distribution, product management.In the case of fruit and vegetable marketing management product aim at shaping the sizeof production and its structure, in that it can meet the needs of buyers. In the productionstructure is important not only to the selection of fruits and vegetables, but also theirvariations. By the structure of production must be understood to the appropriatedistribution of fruit and vegetable production during the year. Also important is the highquality of products.Also important is the proper preparation of fruit and vegetables for sale. Thatgoal could be activities such as transport, storage, processing (sorting, cleaning,standardization, packaging).Packaging of fruits and vegetables have a major impact on their sales. There hasbeen extensive development of the packaging company's commercial enterprises, forexample cooperative gardening and beekeeping and horticultural farms, especially largerones.Prices of fruits and vegetables are shaped in accordance with the rules of thegame market, i.e., according to the method of demand. Some share in the decisions ofpricing is the method according to prices of competitors. Cost method is usually not atall taken into account. In particular in the trade in fruit and vegetables is often usedquantitative and seasonal discounts.Pricing decisions in the trade of fruit and vegetables must demonstrate a highflexibility and speed. Otherwise, no product sold may deteriorate. Often there is alsoa need to sell at prices below cost. The aim is to encourage consumers to purchaseparticular goods of inferior quality. To be able to quick decisions on pricing, they shouldfall in the larger companies to the lower levels of government. Powers to bargain fruitand vegetables should be given managers of shops, stalls, and even the dealer.Distribution of fruit and vegetables is very developed and diversified. Largerole in her direct sales by agricultural producers to consumers. But the largest share inthe distribution and vegetables are brokers. These are mostly small retailers, for exampleowners of stalls, kiosks and shops fruit and vegetables. Trade in fruits and vegetables arepurely private entrepreneurs and traders.The importance of wholesale trade. It was based on mainly on the network vaultbelonging to the cooperative gardening and beekeeping, the majority of which have been33