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Table 2 Country Brand Index - TOP 20 Country Brands in 20101. Canada 11. Germany2. Australia 12. Italy3. New Zealand 13. Norway4. United States 14. Spain5. Switzerland 15. Singapore6. Japan 16. Maldives7. France 17. Ireland8. Finland 18. Bermuda9. United Kingdom 19. Denmark10. Sweden 20. AustriaSource: FutureBrandSlovakia was in year 2010 on the place 79 from 111 examined countries. In comparisonwith other V4 countries, Slovakia was on the third place after Czech Republic andHungary. [6]Table 3 Country Brand Index – Comparison of V4 countriesSlovakia Czech Poland HungaryRepublicHeritage and 83 18 62 50cultureConditions for 47 39 38 59businessTourism 79 55 80 83Quality of life 55 41 50 62Value system 47 34 43 59Country total 79 43 82 66Source: FutureBrandSLOVAK POSITION: IMAGE OF SLOVAKIA AS THE FOODPRODUCT COUNTRY OF ORIGINIn the comparison with Anholt Brand Index there was performed the research, targetedinto consumer behaviour and perception’s point of view on image of Slovakia. Thesecondary data was achieved by a questionnaire addressed to 978 Slovak respondents(378 from villages and 600 from cities) in all age, sex, salary and education segments.The research was realized during three years 2008–2010.Many Slovaks mean that Slovakia is abroad replaced by Bohemia or Slovenia. On thescheme 2 it can be seen, that 55% Slovaks have this point of view.55