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SPIS TREŚCIBabiak JerzyMożliwości produkcyjne rolnictwa a sytuacja żywnościowa świataProduction capacities of agriculture and the world food situation ............................. 5Bąk-Filipek Ewa, Tetwejer UrszulaMarketing in the food trade ......................................................................................... 17Gołębiewski JarosławZmiany w otoczeniu jako czynnik kształtujący działania marketingowe przedsiębiorstwagrobiznesuChanges in the environment as a factor affecting agribusiness marketing firms ......... 36Kleinová Katarína, Űrgeová JohanaCountry image and branding of Slovakia .................................................................... 50Kozak SylwesterZmiany struktury kanałów dystrybucji a poprawa warunków konkurencji w sektorzeubezpieczeń w Polsce w latach 2002-2009Changes of distribution channels and improvements of the competition conditionsin the insurance sector in Poland for the period 2002-2009 ........................................ 59Kretter Anton, Kádeková ZdenkaAdvertising and public relations efficiency measurement and control ........................ 71Kubicová Ľubica, Kádeková ZdenkaMarketing strategy of the new product introduction on the market ............................. 78Lušňáková ZuzanaCorporate Social Responsibility as part of Public Relations and firm development ... 91Misztal PiotrDług publiczny i wzrost gospodarczy w krajach członkowskich Unii EuropejskiejPublic debt and economic growth in the European Union countries ........................... 101Pudełkiewicz EugeniuszRefleksje wokół koncepcji marketingu w agrobiznesieReflections around the concept of marketing in agribusiness ....................................... 115Récky Roman, Klimentová Katarína, Dobák DušanComparison of production and economic dependence within the growingof sunflower in the Slovak Republic ............................................................................. 1313
Rizovová Beáta, Gašparíkov Veronika á, Nagyová ĽudmilaPerception of advertisement in Visegrad Four countries ............................................ 138Rovny Patrik, Supekova Sona, Hambalkova MariaComparison of Slovak and Polish foreign agrarian trade ........................................... 149Serenčéš Peter, Gallová ZuzanaInfluence of cash flows from the Common Agricultural Policy on liquidity of Slovaktrading companies in agriculture in the period 2000-2009 ......................................... 157Šimo DušanForeign trade of the Slovak Republic with selected agrarian commodities of animalorigin ............................................................................................................................ 170Strzębicki DariuszSprzedaż produktów rolnych przez InternetSelling of agricultural products via the Internet .......................................................... 176Szabóová MáriaPossibilities of using of the venture capital as an innovative instrument in conditions ofthe Slovak republic in the competence of the National Agency for Development Smalland Medium Enterprises .............................................................................................. 197Tóth MariánImpact of CAP subsidies on profit in agricultural enterprises in Slovakia .................. 2084
Page 1 and 2: 5/54Zeszyty NaukoweSzko³y G³ówne
Page 3: RADA PROGRAMOWABogdan Klepacki (SGG
Page 7 and 8: Według średniego wariantu szacunk
Page 9 and 10: Kluczowa dla zrozumienia możliwoś
Page 11 and 12: Deklaracji w zakresie praw politycz
Page 13 and 14: ezpieczeństwa żywnościowego powi
Page 15 and 16: zbóż drastyczne wzrosły z dużym
Page 17 and 18: 11. Międzynarodowy Pakt Praw Gospo
Page 19 and 20: Figure 1. Structure of sales area s
Page 21 and 22: Figure 3. Structure of retail sales
Page 23 and 24: etail sector is also particularly i
Page 25 and 26: • modernity - the introduction of
Page 27 and 28: time, place and form. Trade respons
Page 29 and 30: The retailer must sometimes very qu
Page 31 and 32: equipped with a pretty clear sign t
Page 33 and 34: them. Also, very often the wrong wa
Page 35 and 36: liquidated. Currently, fruit and ve
Page 37 and 38: 5 (54) 2011Jarosław GołębiewskiZ
Page 39 and 40: nowe formy zawierania transakcji, o
Page 41 and 42: koszty połączeń internetowych or
Page 43 and 44: on ewoluować z poziomu taktycznego
Page 45 and 46: Rysunek 1. Model 3iUczciwość mark
Page 47 and 48: produkcji, system informacyjny, sys
Page 49 and 50: hiperkonkurencja, problemy środowi
Page 51 and 52: 5 (54) 2011Ing. Katarína Kleinová
Page 53 and 54: Why is it important to have a good
Page 55 and 56:
oles in international relations, tr
Page 57 and 58:
Scheme 2 Do you think that the inha
Page 59 and 60:
REFERENCES[1] GfK USA. 2011. The An
Page 61 and 62:
potrzeba przetrwanie skutków globa
Page 63 and 64:
Rysunek 2. Liczba zakładów ubezpi
Page 65 and 66:
Wzrastający udział w rynku stanow
Page 67 and 68:
W 2002 r. poprzez placówki bankowe
Page 69 and 70:
Portugalii, czy Włoch, gdzie udzia
Page 71 and 72:
companies from the Polish Financial
Page 73 and 74:
The increase in advertising expendi
Page 75 and 76:
memo ability ads an advertisement b
Page 77 and 78:
the sales can be find out from the
Page 79 and 80:
5 (54) 2011Ľubica Kubicová, Zdenk
Page 81 and 82:
Graph 1: Consumption of Milk and Da
Page 83 and 84:
Graph 3: Consumption of Yoghurt per
Page 85 and 86:
On the basis of the income elastici
Page 87 and 88:
Producers of Activia Sweet Strawber
Page 89 and 90:
ConclusionWhen the new product come
Page 91 and 92:
them in the best possible way with
Page 93 and 94:
"The integration of business practi
Page 95 and 96:
DJSI indexes belong to the world's
Page 97 and 98:
space for staff training in this ar
Page 99 and 100:
Policy to the community:11. Does yo
Page 101 and 102:
SummarySocial responsibility and et
Page 103 and 104:
prowadzi do zwiększenia bieżącej
Page 105 and 106:
ozwijające się wskazują na wyst
Page 107 and 108:
wykorzystanych w dalszej części o
Page 109 and 110:
Tabl. 1. Wyniki oszacowania paramet
Page 111 and 112:
8 16,4 83,6 24,1 75,910 22,1 77,9 2
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Z kolei, uwzględniając współczy
Page 115 and 116:
Literatura1. Diamond P.: National d
Page 117 and 118:
- przemysł spożywczy,- handel i d
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żywnościowego nie należy bowiem
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wpływ na swoje towary. Rolnik musi
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produktów i usług do konsumentów
Page 125 and 126:
Specyfika marketingu w agrobiznesie
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maksymalizację zysku, na pragnieni
Page 129 and 130:
dóbr i usług wybranym klientom w
Page 131 and 132:
14. Pilarczyk B., Nestorowicz R., M
Page 133 and 134:
Fibres from sunflower stems are use
Page 135 and 136:
the incoming world economic crisis,
Page 137 and 138:
Tab 4 Break-event points of sunflow
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5 (54) 2011Beáta Rizovová, Veroni
Page 141 and 142:
CostsImportance ofmedia withincommu
Page 143 and 144:
4 TABLE 3. TOP 10 ADVERTISERS AND T
Page 145 and 146:
Own surveyFor processing the proble
Page 147 and 148:
Following chart 3 give a review of
Page 149 and 150:
Information about authorsIng. Veron
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27 also agreed to further cut direc
Page 153 and 154:
In new EU budget perspective for th
Page 155 and 156:
Table 2 shows agrarian commodities
Page 157 and 158:
Contact AddressIng. Patrik Rovný,
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welcomed by agrarian producers with
Page 161 and 162:
they receive until December and in
Page 163 and 164:
Table 1 Structure of agricultural e
Page 165 and 166:
the year 2004 the change in the lev
Page 167 and 168:
3 Total liquidity (L3)Analysis of l
Page 169 and 170:
make effort for its development and
Page 171 and 172:
5 (54) 2011Dušan ŠimoForeign trad
Page 173 and 174:
the sales network of food chains an
Page 175 and 176:
Table 3 shows the significantly inc
Page 177 and 178:
5 (54) 2011Dariusz StrzębickiSelli
Page 179 and 180:
• monetary value of agricultural
Page 181 and 182:
Figure 2. The website of the citrus
Page 183 and 184:
service, to reduce promotional cost
Page 185 and 186:
• USDA Never Ever Three - means t
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quality. The products offered on th
Page 189 and 190:
Many of these electronic commerce B
Page 191 and 192:
commodities the market also offers
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• thanks to the electronic market
Page 195 and 196:
delivery points. The warehouses are
Page 197 and 198:
10. Stone J.: Local farmers sell pr
Page 199 and 200:
- Means to finance the start of com
Page 201 and 202:
of investment in EUR is 132 776 and
Page 203 and 204:
Table no. 3 Overview of suitable fi
Page 205 and 206:
Slovakia lags behind not only the c
Page 207 and 208:
The main sources of information in
Page 209 and 210:
5 (54) 2011Marián TóthImpact of C
Page 211 and 212:
ResultsTaking into account the comp
Page 213 and 214:
possible and the importance of subs
Page 215 and 216:
Figure 3Profit/hectare of agricultu
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