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customers unlike the traditional farmers’ market, where customers have to be present onthe marketplace at very early hours.The process of ordering products by customers is very simple and customerschoose the product item, amounts of product, and producer. They can determine fromwhat farm should be the chosen products. The ordering system is similar to the usualshopping cart that can be found on many selling websites.For the electronic marketplace to operate, some financial sources are needed. Thebasic source of the electronic market financing are commissions paid by farmers that areseven percent of farmer profit. This commissions goes to the electronic market to financewebsite operation, petrol to make the deliveries and the other needed supplies.There are many cases in the world when farmers go online to sell their products.In China the development of Internet infrastructure allows many small farms to sell theirproducts online without the need to go for the local farmers’ market 10 .In Vietnam turnover from online sale has surprised many farmers. The farmerspreviously could only take their good to the local markets. On many websitesVietnamese farmers are offering agricultural products. Internet farmers’ markets proveto be very bustling these days. Vietnamese farmers offer on these websites suchproducts as chicken, rice, carp, etc 11 .B2B electronic sale of agricultural commoditiesElectronic commerce B2B transactions can be conducted over the Internet,intranet, extranets or private networks 12 .Such transaction take place between businessesand any other organizations.The basic B2B transaction types are:• sell-side transactions that occur when one seller sale products to many buyers;• buy-side transactions that occur when one single buyer buys products from manysellers;• exchanges is the model occurring between many sellers and many buyers;• collaborative commerce represented by all activities other than buying and sellingamong organizations such as collaborating, sharing of information,communicating etc.10 Chinese farmers go online to sell products, AFP, March, 2011, http://au.news.yahoo.com11 Vietnamese farmers now sell online (2010), http://english.vietnamnet.vn12 Mahadaven B.:, Making Sense of the Emerging Market Structure in B2B E-Commerce, CaliforniaManagement Review, 2003, pp. 3, http://www.iimb.ernet.in/~mahadev/cmrb2b.pdf187