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TV, this is followed by Internet advertisement, print, billboards, radio and leafletsadvertisement. The most favorite kinds of advertisement according to respondents arecar advertisements. These are followed by cosmetic, food industry product and serviceadvertisements. Statistically important differences were found in field of makingelectronic purchases due to Internet advertisement. That can be called effective onlineadvertisement. The highest percentage was measured among the Polish who werefollowed by Slovak and Hungarian. Czech young people do this just occasionally or theylook advertised offers just because of curiosity.Similarity within V4 countries does not have only historical and culturalbackground but it also demonstrates in way how young people perceive theadvertisement. This can be very helpful for companies those operate internationallywithin these countries because they do not have to change their marketingcommunication strategies.Literature:1. 17.05.2010. Online [23.03.2011]. Available on internet: < http://www.tnslobal.sk/docs/Ponuka_Slovensko_a_internet_2010.pdf>2. Analýza reklamného a mediálneho trhu 2008 - 2009. 2010. Online[23.03.2011]. Available on internet: < http://www.tns-global.sk/docs//prezentacia2009_FINAL.pdf>3. LABSKÁ H., TAJTÁKOVÁ M., LOYDLOVÁ M., MIKLOŠÍK A.:Marketingová komunikácia II, 1.vydanie, Bratislava : VydavateľstvoEKONÓM Bratislava, 2008, 10-16 s., 154 s., ISBN 978-80-225- 2485-84. KRETTER A., a kol: Marketing: 3.vydanie, Nitra: Slovenská poľnohospodárskauniverzita, 2008, 107-110 s., 264s., ISBN 978-80-552-0134-4SummaryThe importance of marketing communication is still increasing. There are a lotof debates about integration of communication tools that can help to achieve moreeffective results mostly when companies try to operate internationally. The presentedpaper provides results of survey conducted within Visegrad Four countries that wasaimed to find out differences among young people in the field of advertisementperception. There were almost no statistically significant differences just in the area ofInternet advertisement effectiveness where the first position of making electronicpurchases due to Internet advertisement is held by Polish respondents.147
Information about authorsIng. Veronika GašparíkováSlovak University of AgricultureFaculty of Econimics and ManagementDepartment of MarketingTr. A. Hlinku 2, 949 76 Nitra, Slovakiagasparikova.v@gmail.comprof. Ing. Ľudmila Nagyová, PhD.Slovak University of AgricultureFaculty of Econimics and ManagementDepartment of MarketingTr. A. Hlinku 2, 949 76 Nitra, Slovakialudmila.nagyova@fem.uniag.sk148
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5/54Zeszyty NaukoweSzko³y G³ówne
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RADA PROGRAMOWABogdan Klepacki (SGG
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Rizovová Beáta, Gašparíkov Vero
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Według średniego wariantu szacunk
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Kluczowa dla zrozumienia możliwoś
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Deklaracji w zakresie praw politycz
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ezpieczeństwa żywnościowego powi
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zbóż drastyczne wzrosły z dużym
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11. Międzynarodowy Pakt Praw Gospo
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Figure 1. Structure of sales area s
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Figure 3. Structure of retail sales
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etail sector is also particularly i
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• modernity - the introduction of
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time, place and form. Trade respons
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The retailer must sometimes very qu
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equipped with a pretty clear sign t
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them. Also, very often the wrong wa
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liquidated. Currently, fruit and ve
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5 (54) 2011Jarosław GołębiewskiZ
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nowe formy zawierania transakcji, o
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koszty połączeń internetowych or
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on ewoluować z poziomu taktycznego
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Rysunek 1. Model 3iUczciwość mark
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produkcji, system informacyjny, sys
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hiperkonkurencja, problemy środowi
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5 (54) 2011Ing. Katarína Kleinová
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Why is it important to have a good
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oles in international relations, tr
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Scheme 2 Do you think that the inha
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REFERENCES[1] GfK USA. 2011. The An
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potrzeba przetrwanie skutków globa
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Rysunek 2. Liczba zakładów ubezpi
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Wzrastający udział w rynku stanow
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W 2002 r. poprzez placówki bankowe
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Portugalii, czy Włoch, gdzie udzia
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companies from the Polish Financial
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The increase in advertising expendi
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memo ability ads an advertisement b
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the sales can be find out from the
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5 (54) 2011Ľubica Kubicová, Zdenk
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Graph 1: Consumption of Milk and Da
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Graph 3: Consumption of Yoghurt per
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On the basis of the income elastici
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Producers of Activia Sweet Strawber
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ConclusionWhen the new product come
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them in the best possible way with
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"The integration of business practi
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DJSI indexes belong to the world's
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Page 99 and 100: Policy to the community:11. Does yo
Page 101 and 102: SummarySocial responsibility and et
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Page 107 and 108: wykorzystanych w dalszej części o
Page 109 and 110: Tabl. 1. Wyniki oszacowania paramet
Page 111 and 112: 8 16,4 83,6 24,1 75,910 22,1 77,9 2
Page 113 and 114: Z kolei, uwzględniając współczy
Page 115 and 116: Literatura1. Diamond P.: National d
Page 117 and 118: - przemysł spożywczy,- handel i d
Page 119 and 120: żywnościowego nie należy bowiem
Page 121 and 122: wpływ na swoje towary. Rolnik musi
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Page 125 and 126: Specyfika marketingu w agrobiznesie
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Page 131 and 132: 14. Pilarczyk B., Nestorowicz R., M
Page 133 and 134: Fibres from sunflower stems are use
Page 135 and 136: the incoming world economic crisis,
Page 137 and 138: Tab 4 Break-event points of sunflow
Page 139 and 140: 5 (54) 2011Beáta Rizovová, Veroni
Page 141 and 142: CostsImportance ofmedia withincommu
Page 143 and 144: 4 TABLE 3. TOP 10 ADVERTISERS AND T
Page 145 and 146: Own surveyFor processing the proble
Page 147: Following chart 3 give a review of
Page 151 and 152: 27 also agreed to further cut direc
Page 153 and 154: In new EU budget perspective for th
Page 155 and 156: Table 2 shows agrarian commodities
Page 157 and 158: Contact AddressIng. Patrik Rovný,
Page 159 and 160: welcomed by agrarian producers with
Page 161 and 162: they receive until December and in
Page 163 and 164: Table 1 Structure of agricultural e
Page 165 and 166: the year 2004 the change in the lev
Page 167 and 168: 3 Total liquidity (L3)Analysis of l
Page 169 and 170: make effort for its development and
Page 171 and 172: 5 (54) 2011Dušan ŠimoForeign trad
Page 173 and 174: the sales network of food chains an
Page 175 and 176: Table 3 shows the significantly inc
Page 177 and 178: 5 (54) 2011Dariusz StrzębickiSelli
Page 179 and 180: • monetary value of agricultural
Page 181 and 182: Figure 2. The website of the citrus
Page 183 and 184: service, to reduce promotional cost
Page 185 and 186: • USDA Never Ever Three - means t
Page 187 and 188: quality. The products offered on th
Page 189 and 190: Many of these electronic commerce B
Page 191 and 192: commodities the market also offers
Page 193 and 194: • thanks to the electronic market
Page 195 and 196: delivery points. The warehouses are
Page 197 and 198: 10. Stone J.: Local farmers sell pr
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- Means to finance the start of com
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of investment in EUR is 132 776 and
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Table no. 3 Overview of suitable fi
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Slovakia lags behind not only the c
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The main sources of information in
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5 (54) 2011Marián TóthImpact of C
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ResultsTaking into account the comp
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possible and the importance of subs
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Figure 3Profit/hectare of agricultu
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