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sufficiency in the basic food production and one of the most important ones are milkand dairy products. 1Current development in the dairy industry in Slovakia recorded a number ofchanges in the last decade (1999-2009), which are determined mainly by the followingfacts:• milk as the basic raw material of the dairy industry lost its local character and isdistributed beyond the region and country borders,• classic selection of dairy products has changed and extended, the dairy products areoffered together with so called ‘analog products‘ which are, for example the alternativeto cheese, but are not produced on the basis of milk but vegetable oil, wheat starch,natural cheese flavor and color,• production of dairy ingredients has branched out, the use of milk is also moved tocatering and fast food and on the basis of continuous scientific knowledge of milk isplaced also to the areas outside the human diet,• significant business opportunity for the dairy industry is the production of so-called‘functional foods’ based on the bioactive components in milk,• about future and location of the dairy enterprise ( company, premises) decide themultinational parent companies, not the economic situation of the local traffic, but themanufacturing strategy and strategic trade policy of the holders (e.g., maintaining of thetargeted market position in the particular country),• progressing globalization accelerates the process of production concentration andsupports the targeted specialization of dairy products premises and the marketing ofbrands and at the same time to achieve a wider range of the selection, the dairybusinesses extend their commercial activities,• entry of various financial groups into the food industry including dairy, is continuallychanging the profile of primarily agrifood ownership structures, the growing importanceacquires property link in the chain: primary production – processing - final-sale,respectively clustering of individual subjects.• crucial world and European dairy companies enter into various mergers and creatingstrategic alliances with each other and also with companies outside the agri-foodbusiness environment. Result of these steps is progressing deepeningmonopolization. 2Development of consumption of milk and dairy products in Slovakia has beendecreasing. 3 The largest decrease was recorded in consumption of drinking milk, butwhich part is being replaced by other dairy products with higher added value ( Graphs 1and 2).1 Euromonitor International.Dairy in Slovakia. ( 21.2.2010) Avaliable online athttp://www.euromonitor.com/dairy-in-slovakia/report2 Euromonitor International. The concept of milk production and dairy industry in the Slovak Republic(22.1.2010) Avaliable online at http://www.euromonitor.com/dairy-in-slovakia/report3 KUBICOVÁ, Ľubica - KÁDEKOVÁ, Zdenka. 2010. Comparison of Consumption on the Food Marketbetween Slovakia and Austria. In Delhi Business Review, roč. 11, 2010, č.2. s. 47-60. ISSN 0972-222X79
Graph 1: Consumption of Milk and Dairy Products per Person in Kilograms in thePeriod 1995 - 2008168166164Consumption in kg162160158156y = -0,9154x + 1990,9R 2 = 0,66281541521501994 1996 1998 2000 2002 2004 2006 2008 2010YearsSource: Authors´ own research and calculations based on data from the Statistical Officeof the Slovak RepublicGraph 2: Consumption of Fermented Milk Products per Person in Kilograms in thePeriod 1995 - 200815141312Consumption in kg11109y = 0,3998x - 788,67R 2 = 0,82068761994 1996 1998 2000 2002 2004 2006 2008 2010YearsSource: Authors´ own research and calculations based on data from the Statistical Officeof the Slovak Republic80
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5/54Zeszyty NaukoweSzko³y G³ówne
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RADA PROGRAMOWABogdan Klepacki (SGG
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Rizovová Beáta, Gašparíkov Vero
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Według średniego wariantu szacunk
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Kluczowa dla zrozumienia możliwoś
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Deklaracji w zakresie praw politycz
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ezpieczeństwa żywnościowego powi
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zbóż drastyczne wzrosły z dużym
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11. Międzynarodowy Pakt Praw Gospo
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Figure 1. Structure of sales area s
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Figure 3. Structure of retail sales
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etail sector is also particularly i
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• modernity - the introduction of
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time, place and form. Trade respons
Page 29 and 30: The retailer must sometimes very qu
Page 31 and 32: equipped with a pretty clear sign t
Page 33 and 34: them. Also, very often the wrong wa
Page 35 and 36: liquidated. Currently, fruit and ve
Page 37 and 38: 5 (54) 2011Jarosław GołębiewskiZ
Page 39 and 40: nowe formy zawierania transakcji, o
Page 41 and 42: koszty połączeń internetowych or
Page 43 and 44: on ewoluować z poziomu taktycznego
Page 45 and 46: Rysunek 1. Model 3iUczciwość mark
Page 47 and 48: produkcji, system informacyjny, sys
Page 49 and 50: hiperkonkurencja, problemy środowi
Page 51 and 52: 5 (54) 2011Ing. Katarína Kleinová
Page 53 and 54: Why is it important to have a good
Page 55 and 56: oles in international relations, tr
Page 57 and 58: Scheme 2 Do you think that the inha
Page 59 and 60: REFERENCES[1] GfK USA. 2011. The An
Page 61 and 62: potrzeba przetrwanie skutków globa
Page 63 and 64: Rysunek 2. Liczba zakładów ubezpi
Page 65 and 66: Wzrastający udział w rynku stanow
Page 67 and 68: W 2002 r. poprzez placówki bankowe
Page 69 and 70: Portugalii, czy Włoch, gdzie udzia
Page 71 and 72: companies from the Polish Financial
Page 73 and 74: The increase in advertising expendi
Page 75 and 76: memo ability ads an advertisement b
Page 77 and 78: the sales can be find out from the
Page 79: 5 (54) 2011Ľubica Kubicová, Zdenk
Page 83 and 84: Graph 3: Consumption of Yoghurt per
Page 85 and 86: On the basis of the income elastici
Page 87 and 88: Producers of Activia Sweet Strawber
Page 89 and 90: ConclusionWhen the new product come
Page 91 and 92: them in the best possible way with
Page 93 and 94: "The integration of business practi
Page 95 and 96: DJSI indexes belong to the world's
Page 97 and 98: space for staff training in this ar
Page 99 and 100: Policy to the community:11. Does yo
Page 101 and 102: SummarySocial responsibility and et
Page 103 and 104: prowadzi do zwiększenia bieżącej
Page 105 and 106: ozwijające się wskazują na wyst
Page 107 and 108: wykorzystanych w dalszej części o
Page 109 and 110: Tabl. 1. Wyniki oszacowania paramet
Page 111 and 112: 8 16,4 83,6 24,1 75,910 22,1 77,9 2
Page 113 and 114: Z kolei, uwzględniając współczy
Page 115 and 116: Literatura1. Diamond P.: National d
Page 117 and 118: - przemysł spożywczy,- handel i d
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Page 125 and 126: Specyfika marketingu w agrobiznesie
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14. Pilarczyk B., Nestorowicz R., M
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Fibres from sunflower stems are use
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the incoming world economic crisis,
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Tab 4 Break-event points of sunflow
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5 (54) 2011Beáta Rizovová, Veroni
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CostsImportance ofmedia withincommu
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4 TABLE 3. TOP 10 ADVERTISERS AND T
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Own surveyFor processing the proble
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Following chart 3 give a review of
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Information about authorsIng. Veron
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27 also agreed to further cut direc
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In new EU budget perspective for th
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Table 2 shows agrarian commodities
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Contact AddressIng. Patrik Rovný,
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welcomed by agrarian producers with
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they receive until December and in
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Table 1 Structure of agricultural e
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the year 2004 the change in the lev
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3 Total liquidity (L3)Analysis of l
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make effort for its development and
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5 (54) 2011Dušan ŠimoForeign trad
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the sales network of food chains an
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Table 3 shows the significantly inc
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5 (54) 2011Dariusz StrzębickiSelli
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• monetary value of agricultural
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Figure 2. The website of the citrus
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service, to reduce promotional cost
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• USDA Never Ever Three - means t
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quality. The products offered on th
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Many of these electronic commerce B
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commodities the market also offers
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• thanks to the electronic market
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delivery points. The warehouses are
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10. Stone J.: Local farmers sell pr
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- Means to finance the start of com
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of investment in EUR is 132 776 and
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Table no. 3 Overview of suitable fi
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Slovakia lags behind not only the c
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The main sources of information in
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5 (54) 2011Marián TóthImpact of C
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ResultsTaking into account the comp
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possible and the importance of subs
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Figure 3Profit/hectare of agricultu
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