pobierz - Wydział Nauk Ekonomicznych SGGW w Warszawie

• monetary value of agricultural products is relatively low comparing their cubicvolume, and this causes problems with transport and storage;• seasonal production causes that some fresh agricultural products like fruits areavailable only seasonally on the market;• consumers usually buy food products in small quantities;• consumers most often buy different food product (processed and not processedagricultural products) in a single transaction.Figure 1. Website of the honey producerSource: http://www.miody.netThe next very important issue in the context of selling agricultural products byfarmers online is the fact that food products don’t belong to the group of popular Internetbuying products. Convenience goods are less frequently purchased by the Internet thanshopping goods. The Polish food market is estimated to be worth about 200 billion zloty,and only about 5% of the value is generated by the Internet selling 2 . It is relatively low2 Internetowa sprzedaż artykułów spożywczych przekroczy w tym roku w Polsce wartość 300 mln zł, 2010,http://www.portalspozywczy.pl/handel/wiadomosci/internetowa-sprzedaz-artykulow-spozywczychprzekroczy-w-tym-roku-w-polsce-wartosc-300-mln-zl,27481.html178