Catalog - University of Maryland University College

COURSE DESCRIPTIONSEMBA (Business Administration—Executive)EMBA 610 Leadership for Global Opportunities (6)An exploration of leaders’ roles and responsibilities in the globalmarketplace, with an emphasis on personal leadership development.A systematic framework is employed to examine leader,follower, and situational factors that are important for modernorganizations. Topics include leader personality traits, behaviors,styles, and values; cultural competence; motivation theories andpractices; teams; goal-setting, decision, and contingency theoriesof leadership; leadership of change and innovation; and transformationalleadership.EMBA 620 Strategy in the Global Environment (6)Prerequisite: EMBA 610. A study of the dynamic forces drivingglobalization, how they are shaping competition, and the criticalrole of strategy in the success of enterprise operations andgovernance. Tools for assessing the global logic of industries,how industries are evolving under globalization and ongoingtechnological innovation, and what this evolution means fortheir competitive structures are provided. Topics include changesin international trade and financial systems, the effect of countryand regional diversity on competition, and market capitalism.EMBA 630 The Economics of Strategic Decision Making (6)Prerequisite: EMBA 620. An examination of the process ofmanagerial decision making in a broadly strategic framework.Discussion covers the dynamics of individual and collaborativedecision making, especially in the context of financial decisions.Focus is on decision making as it relates to corporate governanceand major corporate restructuring due to mergers, acquisitions,and downsizing. The strategic effectiveness of managerial decisionmaking is evaluated through organizational performancemeasures, based on the development of financial and nonfinancialmetrics, scorecards, and dashboards.EMBA 640 Strategic Global Marketing (6)Prerequisite: EMBA 630. A study of business development strategiesfrom the perspective of customer needs and preferences.Focus is on the primacy of the customer in the marketing process.Marketing is considered holistically as an organization-wideprocess driving the marketing mix, marketing ethics, innovation,competitive analysis, marketing information systems, pricing,global initiatives, e-commerce, customer profitability analysis,and marketing return-on-investment.EMBA 650 Managing Business Operations in a GlobalEnvironment (6)Prerequisite: EMBA 640. An examination of the key strategicprocesses that allow modern global organizations to functioneffectively. Focus is on how an organization is efficiently managedwith the optimum utilization of resources (operationsmanagement and enterprise resource planning), how vendorsand suppliers are integrated seamlessly into the productionprocess (supply chain management), and how customer interactionsare facilitated effectively (customer resource management).Discussion covers how these strategies and information technologydevelopments are being utilized to operate the modernorganization. Topics also include the importance of projectmanagement and managing change as key ingredients to anorganization’s success.EMBA 660 Risk and Opportunity in Global BusinessDevelopment (6)Prerequisite: EMBA 650. The development of effective riskmitigation strategies for a sponsoring organization to enter newinternational markets. External audits are conducted to identifyand assess the relative risks and opportunities of expanding operationsinto specific country markets. Emphasis is on how thepolitical, regulatory, and economic policies of specific countriesaffect business operations. Topics include the business impactof international trading systems, regional trading relationships,and overseas country environments. A required internationalstudy trip, focused on trade agreements and overseas operations,is designed to increase knowledge of and comfort with the newinternational markets.EMBA 670 Business Development Strategy andCapstone Project (6)Prerequisite EMBA 660. The development of an internationalbusiness development plan for a sponsoring organization thatintegrates management techniques and methodologies gainedin previous study. Focus is on strategic decision making in aglobally competitive environment. Concepts, tools, and techniquesfrom economics and the many other functional businessdisciplines are used. Although the framework and conceptsapplied are geared toward creating business success in a globalenvironment, they are equally applicable to strategic leadershipof nonprofit organizations and public agencies.100G R A D U A T E C A T A L O G | 2 0 1 0 – 2 0 1 1