Catalog - University of Maryland University College

MASTER’S DEGREE ANDCERTIFICATE PROGRAMSCAREER PATHS■■■■■■■■■■■■■■■■■■■■■■■■Board member or directorExecutive directorExecutive vice presidentChief executive officerPolicy analystGovernment liaisonDirector of marketing and developmentProgram directorMembership directorTechnical expertSocial entrepreneur/nonprofit founderVolunteerProject ManagementThe project management specialization provides a strong theoreticaland practical foundation in project management. Thespecialization is designed to serve managers and other professionalswho wish to acquire, enhance, and certify their knowledgeand skills to successfully design, integrate, develop, and manageprojects. Students gain hands-on experience using variousproject management tools and techniques to successfully managereal-world projects of varying sizes and degrees of complexity.They also apply emerging principles and methods in the modernproject management field.Public RelationsThe public relations specialization is designed to meet theneeds of both entry-level employees and working professionalswho seek a more formal grounding in the field. Thespecialization emphasizes public relations theory, legal andethical issues, and the analytical and creative skills necessaryto excel in the profession. The capstone experience providesan opportunity to observe and participate in the productionand assessment of a public relations campaign in whichstudents analyze the effects of various strategies and practicesin the workplace.CAREER PATHSDirector of public relationsCorporate communications managerDirector of media relationsAccount managerCommunications writerDirector of public affairsPromotion directorInternal communications manager■■■■■■■■■■■■■■■■CAREER PATHSProgram managerDirectorChief executive officer■■■■■■RECOGNITION/PROFESSIONAL CERTIFICATIONUMUC master’s degree programs with project managementspecializations are accredited by the Global Accreditation Center(GAC) of the Project Management Institute (PMI). Graduatesof these programs receive 1,500 hours of project managementexperience toward earning the PMI Project Management Professional(PMP) credential.Course descriptions are found on pp. 83–121.54G R A D U A T E C A T A L O G | 2 0 1 0 – 2 0 1 1