Catalog - University of Maryland University College

MASTER’S DEGREE ANDCERTIFICATE PROGRAMSMarketingREQUIRED COURSES: MASTER OF SCIENCE IN MANAGEMENT (continued)Course Sequencing • Students must complete MRKT 600 and 601 (or MRKT 620) as their first specialization course(s).• MGMT 650 must be completed before MRKT 604 and 606.SpecializationCoursesMRKT 600 Marketing Management (3)MRKT 601 Legal and Ethical Issues in Global Communications (3)MRKT 602 Consumer Behavior (3)MRKT 603 Brand Management (3)MRKT 604 Marketing Intelligence and Research Systems (3)MRKT 605 International Marketing Management (3)MRKT 606 Integrated Direct Marketing (3)Alternate Course MRKT 620 Marketing Principles, Regulation, and Ethical Issues (6) may be taken instead of MRKT 600 and 601.Nonprofit and Association ManagementCourse Sequencing • NPMN 600 must be taken as the first specialization course.• Taking NPMN 650 before NPMN 655 is strongly recommended.SPECIALIZATIONSSpecializationCoursesProject ManagementCourse SequencingSpecializationCoursesNPMN 600 Nonprofit and Association Organizations and Issues (3)NPMN 610 Nonprofit and Association Law and Governance (3)NPMN 620 Nonprofit and Association Financial Management (3)NPMN 640 Marketing, Development, and Public Relations in Nonprofit Organizations and Associations (3)NPMN 650 Fundamentals of Association Management (3)NPMN 655 Outcome and Process Evaluation Management (3)NPMN 660 Strategic Management in Nonprofit Organizations and Associations (3)PMAN 634 (or PMAN 600) must be taken as the first course.PMAN 634 Foundations of Project Management (3)PMAN 637 Project Risk Management (3)PMAN 638 Project Communications Management (3)PMAN 639 Project Quality Management (3)PMAN 641 Project Procurement Management (3)PMAN 650 Financial and Strategic Management of Projects (3)PMAN 670 Advanced Project Methods (3)Alternate Course PMAN 600 Project Management: Foundations and Advanced Methods (6) may be taken instead of PMAN 634 and 670.Public RelationsCourse Sequencing • Courses should be taken in the order listed.• Students must complete MRKT 600 and 601 (or MRKT 620) as the first course(s).• PRPA 601 and 602 and MRKT 600 and 601 must be completed before PRPA 610.• PRPA 610 is prerequisite to PRPA 620.• Students must complete all courses (except MGMT 670) before taking PRPA 650.SpecializationCoursesMRKT 600 Marketing Management (3)MRKT 601 Legal and Ethical Issues in Global Communications (3)PRPA 601 Public Relations Theory and Practice (3)PRPA 602 Public Relations Techniques (3)PRPA 610 Crisis Communication Management (3)PRPA 620 Global Public Relations (3)PRPA 650 Public Relations Campaigns (3)Alternate Course MRKT 620 Marketing Principles, Regulation, and Ethical Issues (6) may be taken instead of MRKT 600 and 601.Course descriptions are found on pp. 83–121.58G R A D U A T E C A T A L O G | 2 0 1 0 – 2 0 1 1