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Financial Reporting and Ethics - The Institute of Chartered ...

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FINANCIAL REPORTING AND ETHICS6.9 PROFESSIONAL CONDUCT AND THE PUBLIC INTERESTPr<strong>of</strong>essional conduct <strong>of</strong> accountants <strong>and</strong> public interest are closely connectedsuch that one can have impact on the other. <strong>The</strong> chartered accountant mustrealise that unethical practices or any form <strong>of</strong> pr<strong>of</strong>essional misconduct wouldjeopardize some or all the interest <strong>of</strong> the society which he is supposed to protectas a pr<strong>of</strong>essional.<strong>The</strong> primary concern should be to ensure that the interests <strong>of</strong> the public areprotected <strong>and</strong> maximised, by carrying out their assignments in accordancewith laid down rules <strong>and</strong> procedures <strong>and</strong> in compliance with relevant ethicalst<strong>and</strong>ards.6.10 PROFESSIONAL BEHAVIOUR AND INFLUENCE OF STAKEHOLDERSEach stakeholder has a peculiar interest <strong>and</strong> stake in a business or organisationwhich <strong>of</strong>ten time conflict. Each <strong>of</strong> them is therefore affected by every decision,actions or conducts <strong>of</strong> a pr<strong>of</strong>essional accountant. On the other h<strong>and</strong>, only fewstakeholders can influence directly the pr<strong>of</strong>essional behaviour <strong>of</strong> theaccountants. <strong>The</strong>se stakeholders are:(a)(b)(c)<strong>The</strong> Management<strong>The</strong> BoardMajor or powerful shareholders<strong>The</strong> Management is the direct employer <strong>of</strong> the accountant <strong>and</strong> hence, givesinstructions <strong>and</strong> directives to the accountant. In other instances, the accountantmight be part <strong>of</strong> the management.<strong>The</strong> Board <strong>and</strong> the shareholder express their interest <strong>and</strong> seek to actualisethem through the management. In addition to actualising the interests <strong>and</strong>desires <strong>of</strong> the Board <strong>and</strong> shareholders, management may on their part haveinterests which may conflict with good pr<strong>of</strong>essional behaviour <strong>of</strong> the accountant.For instance, much executive compensation is tied to specific performanceparameter. As a result, management might be under pressure to achieve theseparameters <strong>and</strong> thereby require an unethical conduct from the accountant. Itis in the best interest <strong>of</strong> the accountant to develop ethical courage to resistsuch pressures.Board members <strong>of</strong>ten times are shareholders <strong>and</strong> management. In thisinstance, they wield much influence or pressure both as management <strong>and</strong>shareholders. As shareholders, their primary interest would be to see theirshare values constantly appreciate. And as management, their interest wouldbe to declare fantastic result in order to attain the necessary performanceparameter which would guarantee them <strong>of</strong> an end <strong>of</strong> the year bonus.136

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