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Financial Reporting and Ethics - The Institute of Chartered ...

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CASE STUDIESSUGGESTED SOLUTION(A) A letter to Mr. Jones explaining why his gross pr<strong>of</strong>it % is on the decline.ANIBEMA & CO. CHARTERED ACCOUNTANTSJones Esq.<strong>The</strong> Ice Cream Parlor,14 Oweh Street,Lagos.29th June 2009Dear Mr. JonesRE: ICE CREAM BUSINESSIn accordance with your instructions, we have conducted an investigation into the reasonswhy your gross pr<strong>of</strong>it percentage appears to be lower than the industry average <strong>and</strong> whythe situation worsened from April to May 2008.We have analyzed the sales together with their associated gross pr<strong>of</strong>it percentages <strong>and</strong>have obtained the overall gross pr<strong>of</strong>it percentages <strong>of</strong> 36.7% in April <strong>and</strong> 35.1% in May,which are in line with your suspicion (attached appendix refers). <strong>The</strong> reasons for thisdecline might be poor fixing <strong>of</strong> selling prices, poor sales mix, high cost <strong>of</strong> purchase <strong>and</strong>errors in stock counting or valuation. However, from available information, the main reasonfor the decline is that a lower sales mix was achieved in May. Although total sales rosefrom 11,800 to 12,300, the rise came mainly from ice-cream <strong>and</strong> percolated c<strong>of</strong>fee, wherethe gross pr<strong>of</strong>it achieved were 25% <strong>and</strong> 33% respectively. On all other items, where grosspr<strong>of</strong>its are 40% <strong>and</strong> above, sales were down in May. We trust that this reason has satisfiedyour curiosity <strong>and</strong> would wish to investigate more on your sales mix.We would be gladly <strong>and</strong> readily available to <strong>of</strong>fer further clarifications should the needarise.Yours Sincerely,Anibema & Co.(<strong>Chartered</strong> Accountants)Determination <strong>of</strong> the company’s average gross pr<strong>of</strong>it % for April <strong>and</strong> May including SalesMix%.APRIL MAYSales Gp% Gr( N) Mix(%) Sales GP% GR( N ) Mix(%)Ice cream 3,000 25 750 25.40 3,900 25 975 31.80C<strong>of</strong>fee Percolated 2,800 33 925 23.70 3,300 33 1,080 26.80C<strong>of</strong>fee - 1,700 40 680 14.40 1,500 40 600 12.20prepacked cupsLemonade 1,200 46 552 10.02 900 46 414 7.30Orangeade 2,000 48 960 17.00 1,800 48 864 14.60Blackcurrant 1,100 42 462 9.30 900 42 378 7.3011,800 4,329 99.82 12,300 4,311 100.00Average GP%:April= 4,328× 100 = 36.7%11,800283

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