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Financial Reporting and Ethics - The Institute of Chartered ...

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ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTSIn undertaking inter-firm analysis, one would need to take note <strong>of</strong> somefactors which may render the analysis invalid. <strong>The</strong>y include:(a) Use <strong>of</strong> different accounting dates by the various companies;(b) Application <strong>of</strong> different accounting policies especially as theyrelate to asset valuation;(c) Differences in the size <strong>of</strong> companies, which result in differencesin the relative advantages that the bigger firms may have overthe smaller ones;(d) Differences in the management structure <strong>and</strong> technical expertise<strong>of</strong> the companies; <strong>and</strong>(e) Differences in product range <strong>and</strong> sales mix among companieswithin the same industry.4.9 USEFULNESS AND LIMITATIONS TIONS OF RATIO ANALYSIS4.9.1 UsefulnessRatio analysis serves as a useful guide which provides indicators <strong>of</strong> afirm’s past performances <strong>and</strong> near-present financial position in orderto give the user a basis for predicting future performance <strong>and</strong> financialposition. A carefully prepared trend analysis <strong>of</strong> accounting ratios canassist in the construction <strong>of</strong> a pattern <strong>of</strong> the firm’s behavior <strong>and</strong> financialposition, which in turn can help in predicting the firm’s futureperformance. However, ratios should be used in conjunction with otherinformation relevant to the interpretation <strong>of</strong> the financial statements <strong>of</strong>any particular organisation. <strong>The</strong> overall usefulness <strong>of</strong> ratio analysisdepends very much upon the ability <strong>of</strong> the analyst to use the result <strong>of</strong>the ratios calculated along with all other relevant information, bearingin mind the nature <strong>of</strong> trade (or business) carried on <strong>and</strong> the type <strong>of</strong>circumstance surrounding each case. <strong>The</strong> various user groups <strong>of</strong>accounting information use ratios to determine the operating <strong>and</strong>financial efficiency as well as growth potentials <strong>of</strong> the firm in whichthey are interested. Ratio analysis can help to determine:(a)(b)(c)(d)<strong>The</strong> efficiency with which the firm is using its assets in generatingrevenue, for example, sales;<strong>The</strong> extent to which the firm is using its long-term solvency toborrow funds;<strong>The</strong> ability <strong>of</strong> the firm to meet its current obligations as <strong>and</strong> whenthey fall due; <strong>and</strong><strong>The</strong> overall operating efficiency <strong>and</strong> performance <strong>of</strong> the firm.4.9.2 LimitationsIn spite <strong>of</strong> the usefulness <strong>of</strong> ratio analysis, there are certain limitationsto its use <strong>and</strong> it is important that analysts always pay attention to theselimitations. Some <strong>of</strong> these limitations are:85

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