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Financial Reporting and Ethics - The Institute of Chartered ...

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ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS(iv) Net Pr<strong>of</strong>it after tax <strong>and</strong> Preference Dividends x 100%Shareholders fund<strong>The</strong> first variant attempts to measure the return on capitalemployed while the second variant is a measurement <strong>of</strong> the returnon only the funds belonging to the shareholders, that is, asituation where only ordinary shareholders exist. However, incases where there are ordinary <strong>and</strong> preference shareholders, thethird variant will be used. <strong>The</strong> fourth variant is measuring thereturn after tax on the funds belonging to the shareholders in asituation where there are only ordinary shareholders.(b)Return on Sales (ROS): This ratio serves as a measure <strong>of</strong> thepr<strong>of</strong>itability <strong>of</strong> sales. It is either the gross pr<strong>of</strong>it percentage ornet pr<strong>of</strong>it percentage depending upon the need <strong>of</strong> the analyst.<strong>The</strong> gross pr<strong>of</strong>it percentage could be used in order to detect errorsor frauds affecting items in the trading account or to detect anydeviation from a fixed gross pr<strong>of</strong>it margin. <strong>The</strong> net pr<strong>of</strong>itpercentage is a good measure <strong>of</strong> a company’s net pr<strong>of</strong>it/loss resultin relation to various periods or even in relation to other firms inthe same industry. <strong>The</strong>se ratios include:Gross pr<strong>of</strong>it x 100%SalesNet pr<strong>of</strong>itx 100%Sales<strong>The</strong> return on sales ratio, especially the net pr<strong>of</strong>it margin is one <strong>of</strong> thetwo ratios jointly referred to as ‘the secondary ratios.’ <strong>The</strong> other one isthe ratio <strong>of</strong> sales to capital employed, that is, the capital turnover ratio.<strong>The</strong> two ratios form the components <strong>of</strong> the primary ratio sincetheir products will result in the primary ratios shown below:Net pr<strong>of</strong>itxSalesNet pr<strong>of</strong>it=Sales Capital Employed Capital EmployedAny dissatisfaction with the primary ratio can be analysed by lookingat the secondary ratios more clearly.4.7.2 Liquidity <strong>and</strong> Efficiency RatiosLiquidity refers to the ability <strong>of</strong> a firm to meet its current obligationswhen they fall due. Hence, liquidity ratios have a lot to do with the size<strong>and</strong> relationship <strong>of</strong> current assets to current liabilities. <strong>The</strong> st<strong>and</strong>ardmeasures <strong>of</strong> liquidity are obtained from the current ratio <strong>and</strong> the liquidratio. <strong>The</strong>se ratios are shown below:75

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